Beth is a senior consumer insights and analytics leader with experience driving growth for world-class brands like Coca-Cola and Philip Morris International. Educated at Harvard Business School, she balances human connection with advanced analytics to shape executive strategy. Colleagues describe her as professional, committed, and a talented leader.
Beth is passionate about understanding the new generation of empowered consumers. Her enthusiasm for uncovering what drives consumer behavior is noted as invigorating and contagious. She also maintains an interest in developments within major pharmaceutical companies like GSK and Novartis.
She pioneered a new digital strategies and consumer foresights framework for Philip Morris International across South East Asia.
Read the full overview →A combination of speed and relationship gets the best response from them. They will bat for you if they come to believe in you. They are charming and can persuade others to support their decisions.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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