Beth Corte-Real

Trailblazer
DISC Type : DI

Director Consumer Insights and Analytics at Philip Morris International U.S.

Stamford, Connecticut, United States

Overview

Beth is a senior consumer insights and analytics leader with experience driving growth for world-class brands like Coca-Cola and Philip Morris International. Educated at Harvard Business School, she balances human connection with advanced analytics to shape executive strategy. Colleagues describe her as professional, committed, and a talented leader.

Beth is passionate about understanding the new generation of empowered consumers. Her enthusiasm for uncovering what drives consumer behavior is noted as invigorating and contagious. She also maintains an interest in developments within major pharmaceutical companies like GSK and Novartis.

She pioneered a new digital strategies and consumer foresights framework for Philip Morris International across South East Asia.

Personality Overview

Achievement-Oriented

Friendly But Fast

Informal

A combination of speed and relationship gets the best response from them.  They will bat for you if they come to believe in you. They are charming and can persuade others to support their decisions.

Topics They Care About

Consumer Foresight
Her experience includes pioneering new foresight frameworks and using consumer understanding to drive innovation and steer organizations closer to their customers.
CPG Growth Strategy
Focuses on translating consumer and shopper understanding into measurable business growth for CPG brands in complex global and U. S. markets.
Advanced Analytics
Applies advanced analytics to accelerate consumer insights, measure performance, and enable data-driven decisions for major brands like Coca-Cola and PMI.

Media Appearances

Beth has no verified media appearances

Work History

5-2022
Director Consumer Insights and Analytics at Philip Morris International U.S.
3-2020 - 5-2022
Global Head of Regional Insights and Analytics - South East Asia at Philip Morris International
3-2013 - 3-2020
Director of Marketing Research - Global Brands at Philip Morris International
8-2010 - 1-2013
Head of Sparkling Brand Insights at The Coca-Cola Company
12-2009 - 8-2010
Head of Consumer-Shopper Sparkling Insights at The Coca-Cola Company

Education

3-2024 - 3-2026
HBAP from Harvard Business School
Bachelor from Birkbeck, University of London

More Information

Social Presence :

Prographics :

Exp : 27 Location : Stamford, Connecticut, United States Job Level : Mid-senior Designation : Director Consumer Insights and Analytics at Philip Morris International U.S.
URL has been copied!

Insights For Selling To Beth

During A Call Or A Meeting

DO's

  • Talk about yourself and some of your achievements at the start of the conversation
  • Help them visualize the impact of their decision
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Don’t force involvement of other stakeholders unless it is critical
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Beth is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Beth

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Beth move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Beth take some risk or not?

  • If necessary, they will be ready to take risks.

You And Beth

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.