Beth is a senior consumer insights and analytics leader with experience driving growth for world-class brands like Coca-Cola and Philip Morris International. Educated at Harvard Business School, she balances human connection with advanced analytics to shape executive strategy. Colleagues describe her as professional, committed, and a talented leader.
Beth is passionate about understanding the new generation of empowered consumers. Her enthusiasm for uncovering what drives consumer behavior is noted as invigorating and contagious. She also maintains an interest in developments within major pharmaceutical companies like GSK and Novartis.
She pioneered a new digital strategies and consumer foresights framework for Philip Morris International across South East Asia.
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