Beth Greenan, CIS

Pioneer
DISC Type : dis

Head of Sales & Marketing at Galgorm Resort & Spa

United Kingdom

Overview

Beth Greenan is a seasoned sales and marketing leader with over 18 years of experience in the Northern Ireland hospitality industry. At Galgorm Collection, she rose from a coordinator to Head of Sales & Marketing, specializing in creating memorable events for an international clientele. She holds a Bachelor of Arts from the University of Leeds.

Beth is passionate about showcasing Northern Irelands unique venues and local suppliers to a global audience. Her career move to the region was initially inspired by a personal leap of faith, having moved there for love. She is deeply invested in the local hospitality community and creating unique guest experiences.

After an incredible 18-year journey with one company, she has recently embarked on a new professional chapter.

Personality Overview

Driven But Considerate

Dynamic But Sincere

Friendly But Fast

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Event Curation
Has extensive experience creating unique, memorable events for an international client base at premier venues throughout Northern Ireland.
Northern Ireland Hospitality
A vocal advocate for the region, she consistently promotes its venues, local food and drink suppliers, and the warm welcome it offers to visitors.
Corporate Events
Frequently organized and hosted corporate open evenings and networking events to showcase venue capabilities and build business relationships.

Media Appearances

Beth has no verified media appearances

Work History

Head of Sales & Marketing at Galgorm Resort & Spa
4-2019 - 4-2025
Group Sales Manager at Galgorm Collection

Education

Education details unavailable from The King's School in Macclesfield
Bachelor of Arts - BA from University of Leeds

More Information

Social Presence :

Prographics :

Exp : 6 Location : United Kingdom Job Level : Mid-senior Designation : Head of Sales & Marketing at Galgorm Resort & Spa
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Insights For Selling To Beth

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Build a trustworthy relationship while keeping the product center-stage
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Beth is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Beth

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Beth move?

  • They are generally fast movers and can take quick decisions
  • Can Beth take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Beth

Personality Compatibility


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