Serena Shoup, CPA

Serena Shoup is a Certified Public Accountant and founder of Of Course Financial, specializing in accounting for online course creators. Through her other venture, The Ambitious Bookkeeper®, she hosts a podcast and mentors fellow bookkeepers. People who have worked with her often describe her as professional, driven, dedicated, and personable.

Serena values being present with her family, having recently taken a month-long break from social media to spend more time with her children. This experience reinforced her belief in focusing on what truly matters, both personally and in business, leading to positive outcomes like booking new clients without social media engagement.

Unique fact: Serena implements a numbering system for accounts, derived from her corporate accounting days, to better organize finances for her entrepreneurial clients.