Beth Greenwald

Collaborator
DISC Type : is

Vice President of Development at A+E Global Media

Los Angeles County, California, United States

Overview

Beth Greenwald is an accomplished media executive with extensive experience in television development and production for networks like A+E, MTV, Showtime, and E! . She is skilled in both scripted and unscripted content, documentaries, and film, having produced shows like "Pimp My Ride" and co-created "Hustle" and "Insane Pools. " She studied Communication and Media Studies at the University of Southern California.

Beth created and executive produced the Viceland series "Hustle" alongside singer Alicia Keys and renowned chef Marcus Samuelsson.

Personality Overview

Fair-minded

Consensus Builder

Example Driven

Win-win scenarios can appeal strongly to them.  Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. They are more likely to go for proven solutions.

Topics They Care About

Unscripted TV Production
Her career is built on developing and producing unscripted content, from reality series and documentaries to competition shows for numerous major networks.
Creative Development
Has held multiple senior roles like VP of Development and Head of Creative Affairs, overseeing the creation and sale of projects to dozens of networks.
Supporting Entrepreneurs
Co-created and executive produced "Hustle" on Viceland, a series specifically designed to help and showcase aspiring entrepreneurs.

Media Appearances

Beth has no verified media appearances

Work History

6-2024
Vice President of Development at A+E Global Media
1-2022
Executive Producer/Creative Consultant at A+E Global Media
6-2016
Chief Creative and Consultant at Wax World Media
8-2010 - 11-2015
Head of Creative Affairs at FishBowl Worldwide Media, Inc.
5-2008 - 6-2010
Vice President of Development at E! Networks

Education

Communication and Media Studies from University of Southern California
Education details unavailable from Emerson College

More Information

Social Presence :

Prographics :

Exp : 26 Location : Los Angeles County, California, United States Job Level : Senior Designation : Vice President of Development at A+E Global Media
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Insights For Selling To Beth

During A Call Or A Meeting

DO's

  • Summarize the key points at the end of the conversation
  • When asking them questions, sound relatable and informal
  • Take time to make them feel comfortable before getting to the main pitch

DONT's

  • Don’t sound very transactional
  • Don’t ask too many questions that sound too dry and objective
  • Don’t get into excessive details unless prompted

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Beth is

  • Relationship and rapport play a major role, followed by low risk and the presence of proof points.
  • Will you ever get a clear answer from Beth

  • They are diplomatic when the need arises; they hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Beth move?

  • They can take their time to reach decisions, even while they stay engaged and friendly.
  • Can Beth take some risk or not?

  • They are unlikely to take many risks.

You And Beth

Personality Compatibility


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