Beth Macy

Observer
DISC Type : ci

Journalist/author at Penguin Publishing Group

Roanoke, Virginia, United States

Overview

Beth has no verified overview

Personality Overview

Value Driven

Assertive

Example Seeker

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Beth has no verified topics they care about

Media Appearances

Beth has no verified media appearances

Work History

1-2023
Journalist/author at Penguin Publishing Group
6-2014
Public Speaker at BrightSight Speakers
7-2014 - 8-2022
Journalist/author at Little, Brown and Company
5-2014
Reporter at The Roanoke Times
Fellow at Nieman Foundation for Journalism at Harvard

Education

2009 - 2010
Nieman Fellowship from Harvard University
1992 - 1993
M.A. English/creative writing from Hollins University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Roanoke, Virginia, United States Job Level : Mid-senior Designation : Journalist/author at Penguin Publishing Group
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Insights For Selling To Beth

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Invite them for a social do but don’t rely solely on the relationship
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Beth is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Beth

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Beth move?

  • They like to analyze well and then make their decisions.
  • Can Beth take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Beth

Personality Compatibility


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