Beth Silhasek

Questioner
DISC Type : c

Fractional Chief Marketing Officer at Litix Legal

Scottsdale, Arizona, United States

Overview

Beth has no verified overview

Personality Overview

Not Easily Convinced

Value Seeker

Cautious & Analytical

They are more likely than others to negotiate on pricing and terms.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to do thorough analysis of any situation.

Topics They Care About

Beth has no verified topics they care about

Media Appearances

Beth has no verified media appearances

Work History

8-2025
Fractional Chief Marketing Officer at Litix Legal
12-2023
Member Board of Directors at The Phoenix Theatre Company
10-2022 - 6-2025
Leadership Development at Discount Tire
1-2019 - 10-2022
Marketing Strategist, CX and Insights at Discount Tire
6-2017 - 12-2018
Senior Analyst at Discount Tire

Education

Master of Business Administration (MBA) from The University of Chicago Booth School of Business
BA from Santa Clara University

More Information

Social Presence :

Prographics :

Exp : 23 Location : Scottsdale, Arizona, United States Job Level : Leadership Designation : Fractional Chief Marketing Officer at Litix Legal
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Insights For Selling To Beth

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Beth is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Beth

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Beth move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Beth take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Beth

Personality Compatibility


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