Beth VanStory

Captain
DISC Type : DS

Principal Advisor at Thinkout

McLean, Virginia, United States

Overview

Beth VanStory is a fractional CMO, market researcher, and executive coach who guides CEOs toward profitable growth. An expert in digital-first, metrics-driven marketing with an MBA from Northwesterns Kellogg School, her experience spans from startups to Fortune 100 companies. People who have worked with her describe her as energetic, passionate, and honest.

Outside of her direct client work, Beth is committed to fostering future business leaders. She often gives back to the academic community, serving as a guest lecturer at Georgetown University and as a judge for student venture capital competitions at American University, blending her professional expertise with her passion for mentorship.

Unique fact: Beth acts as a "CMO Matchmaker," connecting companies to a vetted network of over 100 fractional CMOs if she isnt the perfect fit herself.

Personality Overview

Dynamic But Sincere

Decisive But Calm

Planner & Achiever

They are very professional in their approach and can weigh multiple perspectives together.  They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Fractional CMO Services
Serves as a fractional CMO for growth-stage companies and also runs a matchmaking service to connect businesses with the right marketing leadership from her extensive network.
Go-to-Market Strategy
Specializes in strategic planning and GTM expertise, helping clients from startups to Fortune 500s leverage consumer insights and technology to fuel growth and innovation.
Executive Coaching
As an ICF Associate Certified Coach, she helps executives and mid-level managers improve their skills, navigate career challenges, and achieve their professional goals.

Media Appearances

Market Positioning Sage Beth VanStory Amplifies Chief Outsiders' Southeast Assemblage. Featured in EIN Presswire

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"When saying “no“ can lead to success" - Interview with Beth VanStory, Principal Advisor at Thinkout. Featured in Business Interviews

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Beth VanStory – Bio (PDF). Featured in Chief Outsiders

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Work History

7-2023
Principal Advisor at Thinkout
7-2016 - 7-2023
Area Managing Partner, CMO at Chief Outsiders
10-2015 - 12-2020
Member Board of Advisors at Mom Made Foods
2012 - 5-2013
CEO & CMO at AutoSquad (formerly TireVan)
1-2011 - 12-2011
Board Member at International Coach Federation Greater Richmond Chapter

Education

M.B.A. from Northwestern University - Kellogg School of Management
Bachelor’s Degree from University of Virginia

More Information

Social Presence :

Prographics :

Exp : 35 Location : McLean, Virginia, United States Job Level : Senior Designation : Principal Advisor at Thinkout
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Insights For Selling To Beth

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Beth is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Beth

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Beth move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Beth take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Beth

Personality Compatibility


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