Beth VanStory in

Beth VanStory

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Principal Advisor at Thinkout
📍 McLean, Virginia, United States

Beth VanStory is a fractional CMO, market researcher, and executive coach who guides CEOs toward profitable growth. An expert in digital-first, metrics-driven marketing with an MBA from Northwesterns Kellogg School, her experience spans from startups to Fortune 100 companies. People who have worked with her describe her as energetic, passionate, and honest.

Outside of her direct client work, Beth is committed to fostering future business leaders. She often gives back to the academic community, serving as a guest lecturer at Georgetown University and as a judge for student venture capital competitions at American University, blending her professional expertise with her passion for mentorship.

Unique fact: Beth acts as a "CMO Matchmaker," connecting companies to a vetted network of over 100 fractional CMOs if she isnt the perfect fit herself.

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Experience
35 Years
Current Role
Principal Advisor
Job Level
Senior
Location
McLean, Virginia, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Beth cares about

Fractional CMO Services
Serves as a fractional CMO for growth-stage companies and also runs a matchmaking service to connect businesses with the right marketing leadership from her extensive network.
Go-to-Market Strategy
Specializes in strategic planning and GTM expertise, helping clients from startups to Fortune 500s leverage consumer insights and technology to fuel growth and innovation.
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Career

Work history

7-2023
Principal Advisor
Thinkout
7-2016 - 7-2023
Area Managing Partner, CMO
Chief Outsiders
10-2015 - 12-2020
Member Board of Advisors
Mom Made Foods
2012 - 5-2013
CEO & CMO
AutoSquad (formerly TireVan)
1-2011 - 12-2011
Board Member
International Coach Federation Greater Richmond Chapter
In the press

Media appearances

Market Positioning Sage Beth VanStory Amplifies Chief Outsiders' Southeast Assemblage. Featured in EIN Presswire
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"When saying “no“ can lead to success" - Interview with Beth VanStory, Principal Advisor at Thinkout. Featured in Business Interviews
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Education
M.B.A.
Northwestern University - Kellogg School of Management
Bachelor’s Degree
University of Virginia
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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