Bethany Gumper

Inspirer
DISC Type : id

North America Director, Employee Communications & Experiences, Nike at Nike

Portland, Oregon, United States

Overview

Bethany has no verified overview

Personality Overview

Confident & Optimistic

Fast Adopter

Generous

They don’t mind taking a stand if they believe in something.  They usually prefer to drive the conversation. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Bethany has no verified topics they care about

Media Appearances

Bethany has no verified media appearances

Work History

12-2020
North America Director, Employee Communications & Experiences, Nike at Nike
6-2018 - 12-2020
Global Editorial Communications Manager, Nike at Nike
3-2016 - 6-2018
Senior Writer/Editor at Nike
6-2015 - 10-2015
Copywriter/Copy Editor at Nike
12-2008 - 2-2015
Senior Editor at Fitness magazine

Education

1998 - 2002
Bachelor of Arts (B.A.) from Boston University
2001 - 2001
Education details unavailable from Universidad San Francisco de Quito

More Information

Social Presence :

Prographics :

Exp : 22 Location : Portland, Oregon, United States Job Level : Mid-senior Designation : North America Director, Employee Communications & Experiences, Nike at Nike
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Insights For Selling To Bethany

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Acknowledge their status and position during the conversation

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bethany is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Bethany

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Bethany move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Bethany take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Bethany

Personality Compatibility


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