Bethany is a 360 integrated marketing director and brand strategist focused on the beauty, health, and wellness sectors. A graduate of Columbia College Chicago, she specializes in elevating indie brands and female-founded startups through authentic storytelling. Colleagues describe her as exceptionally insightful, collaborative, and a talented writer with a positive spirit.
Outside of her consulting work, Bethany is a passionate writer and editor. She is the co-founder of the publication "The Beauty Brief" and also authors "Brand Baby, " a Substack newsletter where she explores the intersection of beauty, branding, and culture. Her personal writings mention enjoying estate sales, concerts, and beach days.
Unique fact: Bethany also runs a personal Substack titled "Depressed & Ambitious, " where she writes openly about mental health and navigating career challenges.
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