Bethany is a 360 integrated marketing director and brand strategist focused on the beauty, health, and wellness sectors. A graduate of Columbia College Chicago, she specializes in elevating indie brands and female-founded startups through authentic storytelling. Colleagues describe her as exceptionally insightful, collaborative, and a talented writer with a positive spirit.
Outside of her consulting work, Bethany is a passionate writer and editor. She is the co-founder of the publication "The Beauty Brief" and also authors "Brand Baby, " a Substack newsletter where she explores the intersection of beauty, branding, and culture. Her personal writings mention enjoying estate sales, concerts, and beach days.
Unique fact: Bethany also runs a personal Substack titled "Depressed & Ambitious, " where she writes openly about mental health and navigating career challenges.
Read the full overview →They will bat for you if they come to believe in you. They prefer to ensure that they are in control of the situation. They are more likely to accept new and exciting technologies.
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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