Betsy Appleton

Visionary
DISC Type : Ds

Senior Director, Marketing & Communications at Altivera Medical

Boulder, Colorado, United States

Overview

Betsy Appleton is the Senior Director of Marketing & Communications at Altivera Medical, specializing in brand storytelling for the MedTech industry. An award-winning leader recognized in Louisville Business Firsts "20 People to Know," she has a background from the University of Colorado Boulder and the University of Sydney. Colleagues describe her as creative, strategic, and a visionary leader.

Outside of her professional life, Betsy has a strong passion for global exploration, having taken a career break to travel to 23 countries. She maintains a keen interest in current events and intellectual discussions, recently attending the Conference on World Affairs to explore topics ranging from artificial intelligence to the future of journalism.

Her father, Kent Oyler, was the founder of the company behind Kentuckys largest IPO in history, a record that has stood for over 25 years.

Personality Overview

Goal-Oriented

Fast But Thoughtful

Objective Evaluator

They are very professional in their approach and can weigh multiple perspectives together.  Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Healthcare Storytelling
Her career is centered on translating complex medical and technical ideas into compelling narratives, currently within the pain management and MedTech space at Altivera Medical.
Brand & Reputation
Her roles at Altivera and Confluent Health have focused on building brand communications functions from the ground up, including PR and crisis management.
World Affairs
She recently attended the Conference on World Affairs, engaging in discussions on artificial intelligence's impact on art and the importance of a free press in a democracy.

Media Appearances

Betsy Appleton | Confluent Health. Featured in Confluent Health

See Now

Work History

4-2026
Senior Director, Marketing & Communications at Altivera Medical
11-2021 - 3-2026
Vice President | Brand Communications at Confluent Health
11-2020 - 11-2021
Managing Director | Agency Operations & Consumer Marketing at Confluent Health
11-2018 - 11-2020
Director | Digital Marketing, PR and Communications at Confluent Health
5-2017 - 11-2018
Travel at Career Break

Education

Bachelor of Science (B.S.) from University of Colorado Boulder
Master of Arts (M.A.) from University of Sydney

More Information

Social Presence :

Prographics :

Exp : 17 Location : Boulder, Colorado, United States Job Level : Senior Designation : Senior Director, Marketing & Communications at Altivera Medical
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Insights For Selling To Betsy

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Focus on the results that your product produces, expect some strategic questions in return
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Avoid putting conscious effort into relationship-building
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Betsy is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Betsy

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Betsy move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Betsy take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Betsy

Personality Compatibility


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