Bettina Pöhlmann

Evaluator
DISC Type : cds

Head of Marketing GAS & Global Social Media at schleich®

Munich, Bavaria, Germany

Overview

Bettina Pöhlmann is the Head of Marketing GAS & Global Social Media at schleich® with over a decade of international marketing experience, including a significant tenure at LEGO. She specializes in integrating digital and offline marketing, driving consumer engagement through strategic social media, community building, and CRM. People who have worked with her describe her as strategic, hands-on, and enthusiastic.

Outside of her marketing career, Bettina is a mother of two who is passionate about leadership and innovative work models like job sharing. She has a love for the outdoors, particularly sports and the mountains, and values spending quality time with her family.

She holds her current leadership role as part of a job-sharing arrangement, actively practicing the flexible work models she advocates for.

Personality Overview

Fast But Analytical

Hard To Convince

Thorough Evaluator

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Consumer Engagement
Her career is focused on creating communities and fostering loyalty through social media and CRM to turn consumers into genuine fans of the brand.
Job Sharing Models
She is a passionate advocate for and participant in job sharing, holding her current senior leadership role in this capacity.
Family & Children
As a mother of two, she connects professional marketing ideas for children's brands like schleich® to her own experiences as a parent.

Media Appearances

Bettina has no verified media appearances

Work History

4-2025
Head of Marketing GAS & Global Social Media at schleich®
11-2023 - 3-2025
Senior Global Consumer Engagement Manager at schleich®
5-2023 - 10-2023
D2C CRM & Social Media Manager at schleich®
1-2020 - 4-2021
Digital Marketing Manager at ETTINGER GmbH
7-2019 - 12-2019
Project Manager Ecommerce at Bauer Media Group

Education

2005 - 2007
Diploma from Hochschule München University of Applied Sciences
2003 - 2005
intermediate diploma from Hochschule Heilbronn - Hochschule für Technik, Wirtschaft und Informatik

More Information

Social Presence :

Prographics :

Exp : 13 Location : Munich, Bavaria, Germany Job Level : Mid-senior Designation : Head of Marketing GAS & Global Social Media at schleich®
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Insights For Selling To Bettina

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bettina is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Bettina

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Bettina move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Bettina take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Bettina

Personality Compatibility


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