Bettina Pöhlmann in

Bettina Pöhlmann

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Head of Marketing GAS & Global Social Media at schleich®
📍 Munich, Bavaria, Germany

Bettina Pöhlmann is the Head of Marketing GAS & Global Social Media at schleich® with over a decade of international marketing experience, including a significant tenure at LEGO. She specializes in integrating digital and offline marketing, driving consumer engagement through strategic social media, community building, and CRM. People who have worked with her describe her as strategic, hands-on, and enthusiastic.

Outside of her marketing career, Bettina is a mother of two who is passionate about leadership and innovative work models like job sharing. She has a love for the outdoors, particularly sports and the mountains, and values spending quality time with her family.

She holds her current leadership role as part of a job-sharing arrangement, actively practicing the flexible work models she advocates for.

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Experience
13 Years
Current Role
Head of Marketing GAS & Global Social Media
Job Level
Mid-senior
Location
Munich, Bavaria, Germany
Personality Overview

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Decision Approach
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Priorities

Topics Bettina cares about

Consumer Engagement
Her career is focused on creating communities and fostering loyalty through social media and CRM to turn consumers into genuine fans of the brand.
Job Sharing Models
She is a passionate advocate for and participant in job sharing, holding her current senior leadership role in this capacity.
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Career

Work history

4-2025
Head of Marketing GAS & Global Social Media
schleich®
11-2023 - 3-2025
Senior Global Consumer Engagement Manager
schleich®
5-2023 - 10-2023
D2C CRM & Social Media Manager
schleich®
1-2020 - 4-2021
Digital Marketing Manager
ETTINGER GmbH
7-2019 - 12-2019
Project Manager Ecommerce
Bauer Media Group
In the press

Media appearances

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Education
2005 - 2007
Diploma
Hochschule München University of Applied Sciences
2003 - 2005
intermediate diploma
Hochschule Heilbronn - Hochschule für Technik, Wirtschaft und Informatik
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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