Bettina Samper

Evaluator
DISC Type : csd

GM, Worldwide Incentive Compensation - Planning, Design and Implementation at Microsoft

Montgomery, Texas, United States

Overview

Bettina Samper is the GM of Worldwide Incentive Compensation at Microsoft, with extensive experience leading sales compensation and operations at major tech companies like Infor and Oracle. A graduate of Thunderbird School of Global Management, she is recognized for her expertise in designing and implementing global incentive plans. Colleagues describe her as thorough, results-driven, and a passionate leader.

Outside of her corporate role, Bettina shows a keen interest in new technologies and platforms that facilitate learning. She actively supports her network by promoting new ventures and applications, demonstrating a commitment to innovation and the entrepreneurial efforts of others.

She was recently named one of the "50 Sales Compensation Leaders to Watch in 2025" by Forma. ai.

Personality Overview

Hard To Convince

Fast But Analytical

Quality Focused

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Sales Compensation Design
Her entire career at Microsoft, Infor, and Oracle has centered on planning, designing, and implementing incentive compensation plans to drive go-to-market success.
Global Team Leadership
Has held VP and GM roles managing global compensation teams and is noted for caring deeply for her team's success and development.
Supporting Innovation
She uses her network to promote new technology ventures, such as sharing the beta launch of the Fourtay app.

Media Appearances

Bettina has no verified media appearances

Work History

12-2025
GM, Worldwide Incentive Compensation - Planning, Design and Implementation at Microsoft
3-2025 - 12-2025
Senior Vice President Global Sales Compensation at Infor
8-2021 - 3-2025
Vice President Global Sales Compensation at Infor
6-2021 - 8-2021
Vice President NA Sales Operations, Strategic Services and Partners at Oracle
10-2017 - 5-2021
Senior Director of Business Operations, NA Cloud Sales at Oracle

Education

MBA from Thunderbird School of Global Management
BA from Dickinson College

More Information

Social Presence :

Prographics :

Exp : 30 Location : Montgomery, Texas, United States Job Level : Senior Designation : GM, Worldwide Incentive Compensation - Planning, Design and Implementation at Microsoft
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Insights For Selling To Bettina

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bettina is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Bettina

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Bettina move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Bettina take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Bettina

Personality Compatibility


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