Betty Gower

Captain
DISC Type : DS

Chief Marketing Officer at Xapa

Newton Centre, Massachusetts, United States

Overview

Betty has no verified overview

Personality Overview

Consummate Professional

Long-Term Thinker

Dynamic But Sincere

They might take some time to make their mind up but once they do, they don't change it easily.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Betty has no verified topics they care about

Media Appearances

Betty has no verified media appearances

Work History

8-2022
Chief Marketing Officer at Xapa
5-2020
Strategic Marketing and Brand Lead at https://www.themarketninja.com/
6-2019 - 6-2021
Chief Marketing Officer at Bambu Global
2015 - 2018
Partner and Vice President of Brand Strategy at The Company.
2013 - 2015
Chief Marketing Officer at Classic Party Rentals

Education

Master of Business Administration - MBA from Brown University
Bachelor of Arts (BA) from UCLA

More Information

Social Presence :

Prographics :

Exp : 30 Location : Newton Centre, Massachusetts, United States Job Level : Leadership Designation : Chief Marketing Officer at Xapa
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Insights For Selling To Betty

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • During followups, use phone or text if needed, they should be fine
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Avoid putting conscious effort into relationship-building
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Betty is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Betty

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Betty move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Betty take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Betty

Personality Compatibility


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