Betty Gower in

Betty Gower

Captain · DISC type DS
Chief Marketing Officer at Xapa
📍 Newton Centre, Massachusetts, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
30 Years
Current Role
Chief Marketing Officer
Job Level
Leadership
Location
Newton Centre, Massachusetts, United States
Personality Overview

How Betty shows up

Consummate Professional
Long-Term Thinker
Dynamic But Sincere

They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Priorities

Topics Betty cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

8-2022
Chief Marketing Officer
Xapa
5-2020
Strategic Marketing and Brand Lead
https://www.themarketninja.com/
6-2019 - 6-2021
Chief Marketing Officer
Bambu Global
2015 - 2018
Partner and Vice President of Brand Strategy
The Company.
2013 - 2015
Chief Marketing Officer
Classic Party Rentals
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
Master of Business Administration - MBA
Brown University
Bachelor of Arts (BA)
UCLA
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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