Betty Sherman

Energizer
DISC Type : I

Vice President Product Marketing at DIRECTV

Los Angeles, California, United States

Overview

Betty has no verified overview

Personality Overview

Imaginative

Big Picture Person

Believer

They excel at seeing the bigger picture, and the long-term impact of their decisions.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are naturally enthusiastic, so take their promise with a pinch of salt.

Topics They Care About

Betty has no verified topics they care about

Media Appearances

Betty has no verified media appearances

Work History

1-2022
Vice President Product Marketing at DIRECTV
3-2019 - 1-2022
Assistant Vice President, Retention Marketing at AT&T
5-2016 - 3-2019
Director, OTT Customer Retention and Engagement Strategy at AT&T
9-2012 - 5-2016
Director, Revenue Strategy & Planning at DIRECTV
8-2010 - 9-2012
Corporate Straetgy Manager at Godiva Chocolatier

Education

Bachelors of Science from Boston University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Los Angeles, California, United States Job Level : Senior Designation : Vice President Product Marketing at DIRECTV
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Insights For Selling To Betty

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Invite them for a lunch or a drink/coffee
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid overloading them with too much detail
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Betty is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Betty

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Betty move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Betty take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Betty

Personality Compatibility


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