Betty Sherman in

Betty Sherman

Energizer · DISC type I
Vice President Product Marketing at DIRECTV
📍 Los Angeles, California, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
18 Years
Current Role
Vice President Product Marketing
Job Level
Senior
Location
Los Angeles, California, United States
Personality Overview

How Betty shows up

Imaginative
Big Picture Person
Believer

They excel at seeing the bigger picture, and the long-term impact of their decisions. They are not always early adopters but can be pursuaded by leveraging strong relationships. They are naturally enthusiastic, so take their promise with a pinch of salt.

Priorities

Topics Betty cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

1-2022
Vice President Product Marketing
DIRECTV
3-2019 - 1-2022
Assistant Vice President, Retention Marketing
AT&T
5-2016 - 3-2019
Director, OTT Customer Retention and Engagement Strategy
AT&T
9-2012 - 5-2016
Director, Revenue Strategy & Planning
DIRECTV
8-2010 - 9-2012
Corporate Straetgy Manager
Godiva Chocolatier
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
Bachelors of Science
Boston University
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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