Bhavini Handa

Critic
DISC Type : C

Assistant Marketing Manager at Tata AIA Life Insurance

Mumbai, Maharashtra, India

Overview

Bhavini is an Assistant Marketing Manager at Tata AIA, specializing in product marketing and go-to-market strategies. An MBA graduate from NMIMS Mumbai, she previously worked as a Consultant at Deloitte, focusing on the accounting and auditing industry, giving her a blend of financial and marketing expertise.

Outside of her core marketing role, Bhavini has a keen academic interest, co-authoring a case study on the future of electric vehicles in India. She has also collaborated on creative projects, including a childrens nursery rhyme video that garnered significant viewership on YouTube.

Her case study, "Future of Electric Vehicle (EV) in India", was featured in the academic book Short Cases for Managing Organizational Change.

Personality Overview

Critic

Precise

Information Seeker

It is very likely that they will negotiate pricing or other important terms.  Unless the value is proven by data, they are unlikely to value fancy features. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Go-to-Market Strategy
Currently spearheads go-to-market strategies for new life insurance products, focusing on impactful positioning and customer adoption at Tata AIA.
Data-Driven Marketing
Utilized data analytics to measure campaign effectiveness and successfully increased app user engagement by 27% in a previous role.
Future of Mobility
Co-authored and published a case study titled "Future of Electric Vehicle (EV) in India, " indicating a strong interest in sustainable transportation.

Media Appearances

Bhavini has no verified media appearances

Work History

8-2024
Assistant Marketing Manager at Tata AIA Life Insurance
7-2023 - 7-2024
Management Trainee at Tata AIA Life Insurance
4-2022 - 6-2022
Marketing Business Analyst at Shoghi Communications
8-2018 - 12-2020
Consultant at Deloitte India (Offices of the US)
9-2016 - 10-2016
Marketing Analyst at Qrius (formerly The Indian Economist)

Education

6-2021 - 3-2023
Master of Business Administration - MBA from SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
2015 - 2018
Bachelor of Commerce from KIRORIMAL COLLEGE, UNIVERSITY OF DELHI

More Information

Social Presence :

Prographics :

Exp : 4 Location : Mumbai, Maharashtra, India Job Level : Middle Designation : Assistant Marketing Manager at Tata AIA Life Insurance
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Insights For Selling To Bhavini

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don't give superficial answers, they are easily rattled by them
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bhavini is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Bhavini

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Bhavini move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Bhavini take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Bhavini

Personality Compatibility


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