Bianca Van de Kaa - Idzerda

Critic
DISC Type : C

Marketing & Communicatie Manager Senior at Ortec Finance

Rotterdam, South Holland, Netherlands

Overview

Bianca is a Senior Marketing & Communication Manager at Ortec Finance with over 14 years of experience. She specializes in marketing strategy, social media, employer branding, and corporate sustainability reporting. Her career reflects a journey of growth, moving from assistant roles to a senior management position within the same company.

Outside of her core marketing duties, Bianca shows a keen interest in global challenges like climate change, sharing educational content on the topic. She is a strong proponent of teamwork and collaboration, viewing it as essential for navigating todays dynamic business environment.

She is actively involved in advancing her companys new sustainability initiatives, working directly with external partners to support this journey.

Personality Overview

Critic

ROI Driven

Precise

They choose to analyze logically and value facts to emotions.  They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Corporate Sustainability
A key focus in her role and headline. She is actively involved in a "new and compelling sustainability journey" with external partners at Ortec Finance.
Employer Branding
Holds a Masterclass certification in this area and actively promotes company vacancies, highlighting her focus on attracting top talent.
B2B Communication
Her experience is rooted in a B2B context, where she emphasizes a personal touch, innovative thinking, and strategic content to engage clients.

Media Appearances

Bianca has no verified media appearances

Work History

4-2020
Marketing & Communicatie Manager Senior at Ortec Finance
3-2019 - 4-2020
Personal Assistant Business Development at Ortec Finance
1-2010 - 3-2019
Management Assistant Real Estate Management at Ortec Finance
9-2008 - 11-2009
Directiesecretaresse at Het Oogziekenhuis Rotterdam
10-2006 - 9-2008
Directiesecretaresse at Aon

Education

8-2022 - 9-2022
Inzicht in invloed from Bureau Zuidema
2011 - 2011
Diploma behaald from ICM opleidingen

More Information

Social Presence :

Prographics :

Exp : 20 Location : Rotterdam, South Holland, Netherlands Job Level : Middle Designation : Marketing & Communicatie Manager Senior at Ortec Finance
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Insights For Selling To Bianca

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Don’t try too hard to build a relationship with them
  • Make extra effort to not seem pushy or confrontational
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bianca is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Bianca

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Bianca move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Bianca take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Bianca

Personality Compatibility


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