Erik Jan Hultink

Examiner
DISC Type : cs

Professor of New Product Marketing at Delft University of Technology

Amsterdam, North Holland, Netherlands

Overview

Erik Jan Hultink is a Professor of New Product Marketing at Delft University of Technology, focusing on improving new product development and launch. His expertise covers portfolio management, co-branding, and commercialization strategies. He is a co-founder of the Dutch chapter of the Product Development and Management Association (PDMA).

His 2017 research paper on the circular economy has become highly influential in his field, having amassed over 11, 000 academic citations.

Personality Overview

Tough To Convince

Unexpressive

Late Adopter

They tend to be clear about their needs and limitations and are unlikely to promise too much.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Product Launch Strategy
His core research focuses on improving new product launches and commercialization. His PhD thesis was on launch strategies and new product performance.
New Product Marketing
As a Professor of New Product Marketing, this is his central area of expertise, teaching, and consulting.
Circular Economy
Authored a highly-cited 2017 paper on the circular economy as a new sustainability paradigm, indicating a strong interest in sustainable business models.

Media Appearances

Erik has no verified media appearances

Work History

1-1992
Professor of New Product Marketing at Delft University of Technology

Education

1992 - 1997
PhD from Delft University of Technology
1987 - 1991
M.Sc. from University of Amsterdam

More Information

Social Presence :

Prographics :

Exp : 33 Location : Amsterdam, North Holland, Netherlands Job Level : N/A Designation : Professor of New Product Marketing at Delft University of Technology
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Insights For Selling To Erik Jan

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Ask them which other stakeholders would be important for this purchase decision
  • Be firm in your communication and stay in control

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erik Jan is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Erik Jan

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Erik Jan move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Erik Jan take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Erik Jan

Personality Compatibility


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