Erik Jan Hultink in

Erik Jan Hultink

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Professor of New Product Marketing at Delft University of Technology
📍 Amsterdam, North Holland, Netherlands

Erik Jan Hultink is a Professor of New Product Marketing at Delft University of Technology, focusing on improving new product development and launch. His expertise covers portfolio management, co-branding, and commercialization strategies. He is a co-founder of the Dutch chapter of the Product Development and Management Association (PDMA).

His 2017 research paper on the circular economy has become highly influential in his field, having amassed over 11, 000 academic citations.

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Experience
33 Years
Current Role
Professor of New Product Marketing
Location
Amsterdam, North Holland, Netherlands
Personality Overview

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Priorities

Topics Erik cares about

Product Launch Strategy
His core research focuses on improving new product launches and commercialization. His PhD thesis was on launch strategies and new product performance.
New Product Marketing
As a Professor of New Product Marketing, this is his central area of expertise, teaching, and consulting.
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Career

Work history

1-1992
Professor of New Product Marketing
Delft University of Technology
In the press

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Education
1992 - 1997
PhD
Delft University of Technology
1987 - 1991
M.Sc.
University of Amsterdam
Social presence
in
Behavioral profile

DISC profile (public)

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