Biju Kassim

Evaluator
DISC Type : scd

CEO Beauty at Shoppers Stop

Mumbai, Maharashtra, India

Overview

Biju Kassim is the CEO of Beauty at Shoppers Stop, leveraging 30 years of experience building prestige and luxury beauty brands across India, the Middle East, and Africa. An alumnus of the Indian Institute of Management Bangalore, he is spearheading the growth of SSBeauty with a focus on global brand building.

He is passionate about the human side of the beauty business, valuing the global connections and conversations that shape the industrys future. He often travels to reconnect with international colleagues and share experiences at major industry events like Cannes, reflecting on his professional journey.

His current role is deeply personal, a chapter he describes as being "especially close to his heart" in building a meaningful legacy in Indian beauty retail.

Personality Overview

Quality Focused

Thorough Evaluator

Hard To Convince

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Luxury Beauty Retail
He is actively driving the vision for SSBeauty to become the leading destination for prestige beauty in India through strategic partnerships and retail innovation.
Global Brand Building
Draws on three decades of experience establishing and growing global beauty brands in emerging markets across the Indian Subcontinent, Middle East, and Africa.
Industry Collaboration
Emphasizes the importance of connecting with global distributors, industry leaders, and creators at events to share insights and shape the future of beauty.

Media Appearances

Shoppers Stop's biggest differentiator is brand expression .... Featured in India Retailing

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Shoppers Stop Ramping Up Its Beauty Play For Enhanced .... Featured in The Arabian Post

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Catching up with Biju Kassim, CEO Beauty at Shoppers Stop – RetexCon 2024. Featured in Facebook (Retailers Association India)

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Work History

1-2022
CEO Beauty at Shoppers Stop
4-2021 - 12-2021
Senior Vice President - Beauty at Reliance Brands Limited
1-2012 - 3-2021
Managing Director at Intercraft Trading

Education

10-2017 - 11-2017
Associate Course from Indian Institute of Management Bangalore
5-1991 - 6-1993
Master of Business Administration - MBA from Shivaji University, Kolhapur

More Information

Social Presence :

Prographics :

Exp : 13 Location : Mumbai, Maharashtra, India Job Level : Leadership Designation : CEO Beauty at Shoppers Stop
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Insights For Selling To Biju

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Be prepared for comments or questions that are critical of your product or your claims
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Biju is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Biju

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Biju move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Biju take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Biju

Personality Compatibility


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