Biju Kassim in

Biju Kassim

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CEO Beauty at Shoppers Stop
📍 Mumbai, Maharashtra, India

Biju Kassim is the CEO of Beauty at Shoppers Stop, leveraging 30 years of experience building prestige and luxury beauty brands across India, the Middle East, and Africa. An alumnus of the Indian Institute of Management Bangalore, he is spearheading the growth of SSBeauty with a focus on global brand building.

He is passionate about the human side of the beauty business, valuing the global connections and conversations that shape the industrys future. He often travels to reconnect with international colleagues and share experiences at major industry events like Cannes, reflecting on his professional journey.

His current role is deeply personal, a chapter he describes as being "especially close to his heart" in building a meaningful legacy in Indian beauty retail.

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Experience
13 Years
Current Role
CEO Beauty
Job Level
Leadership
Location
Mumbai, Maharashtra, India
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Biju cares about

Luxury Beauty Retail
He is actively driving the vision for SSBeauty to become the leading destination for prestige beauty in India through strategic partnerships and retail innovation.
Global Brand Building
Draws on three decades of experience establishing and growing global beauty brands in emerging markets across the Indian Subcontinent, Middle East, and Africa.
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Career

Work history

1-2022
CEO Beauty
Shoppers Stop
4-2021 - 12-2021
Senior Vice President - Beauty
Reliance Brands Limited
1-2012 - 3-2021
Managing Director
Intercraft Trading
In the press

Media appearances

Shoppers Stop's biggest differentiator is brand expression .... Featured in India Retailing
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Shoppers Stop Ramping Up Its Beauty Play For Enhanced .... Featured in The Arabian Post
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Education
10-2017 - 11-2017
Associate Course
Indian Institute of Management Bangalore
5-1991 - 6-1993
Master of Business Administration - MBA
Shivaji University, Kolhapur
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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