Jitender Ahuja

Questioner
DISC Type : c

Brand Head - Mens Formal & Ethnic at Reliance Retail

Mumbai, Maharashtra, India

Overview

Jitender Ahuja is a retail professional with over 25 years of experience in product development, sourcing, and merchandising for mens apparel. As Brand Head at Reliance Retail, he leverages expertise from prior roles at Future Group, Colorplus, and Blackberrys. He is a graduate of Pt. Jawharlal Nehru Post Graduate college.

He expresses strong appreciation for a positive work environment, respecting leadership that prioritizes doing the right thing for employee happiness and company success. He also engages with cultural traditions by sharing greetings for festivals like Raksha Bandhan.

He has a proven track record of reviving loss-making brands and transforming them into highly profitable businesses.

Personality Overview

Value Seeker

Cautious & Analytical

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Men's Apparel
His 25-year career has been focused on men's formal, party, and ethnic wear for major brands like Reliance Retail, Future Group, and Blackberrys.
Brand Turnaround
He has a proven ability to revive underperforming brands and transform them into the highest net-profit delivering assets for a company.
Retail Merchandising
His expertise covers the full spectrum of product development, sourcing, and buying from his leadership roles at several national brands and retail giants.

Media Appearances

Jitender has no verified media appearances

Work History

12-2020
Brand Head - Mens Formal & Ethnic at Reliance Retail
12-2016 - 12-2020
Head of Business at Rising Sun Fashions
3-2007 - 12-2016
Chief Category - Mens Formal, Party wear & Ethnic wear at Future Lifestyle Fashion
1-2006 - 3-2007
Product Head - Mens Formal, Suits & Blazers at Colour Plus
2004 - 2006
Product Head - Suits & Blazers at BLACKBERRYS

Education

1992 - 1995
Graduate from Pt. Jawharlal Nehru Post Graduate college

More Information

Social Presence :

Prographics :

Exp : 29 Location : Mumbai, Maharashtra, India Job Level : N/A Designation : Brand Head - Mens Formal & Ethnic at Reliance Retail
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Insights For Selling To Jitender

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jitender is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Jitender

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Jitender move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Jitender take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Jitender

Personality Compatibility


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