Bill Deal

Examiner
DISC Type : cs

Executive Director - Market Head, Public Sector & Labor, Keystone & Capitol Markets at Aetna, a CVS Health Company

Greater Philadelphia, United States

Overview

Bill Deal is a seasoned healthcare sales leader at Aetna, focusing on public sector and labor union clients across several Mid-Atlantic states. He drives growth and improves health outcomes by leading a team of sales and client management professionals. He earned a Bachelor of Science in Business Administration from Villanova University.

Outside of his executive role, Bill is committed to community health and wellness. He actively partners with organizations like the National Fitness Campaign to launch initiatives that increase public access to health resources, such as free-to-use fitness courts in local communities, including Richmond, VA.

He was recently named one of the 2025 City & State PA Trailblazers in Healthcare.

Personality Overview

Late Adopter

Tough To Convince

Overcautious

They do not like taking risks at all and go for proven options in the end.  They are quite aware of their needs and limitations, so they are unlikely to over-promise. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Public Sector Healthcare
He leads Aetna's Public Sector & Labor business, focusing on growth and retention for customers in PA, DE, WV, MD, DC, and VA.
Community Wellness
He is involved in initiatives to improve community health, such as launching public fitness courts and supporting vision care for underprivileged communities.
Team Leadership
He frequently posts about hiring Directors for his sales and service team, indicating a focus on building and leading a high-performing group.

Media Appearances

Bill has no verified media appearances

Work History

3-2022
Executive Director - Market Head, Public Sector & Labor, Keystone & Capitol Markets at Aetna, a CVS Health Company
10-2019 - 5-2022
Vice President Client Management, National Accounts MidAtlantic Markets at Aetna, a CVS Health Company
4-2018 - 10-2019
Vice President, Business Development, Public Sector NE at UnitedHealth Group
1-2017 - 4-2018
Vice President Client Management at Aetna
10-2014 - 1-2017
Senior Account Executive - Public & Labor Sector at Aetna

Education

1999 - 2003
Bachelor of Science Business Administration from Villanova School of Business
2001 - 2001
International Business Study Abroad Program from SDA Bocconi

More Information

Social Presence :

Prographics :

Exp : 22 Location : Greater Philadelphia, United States Job Level : Senior Designation : Executive Director - Market Head, Public Sector & Labor, Keystone & Capitol Markets at Aetna, a CVS Health Company
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Insights For Selling To Bill

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't push them too hard to make fast decisions, give them time
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bill is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Bill

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Bill move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Bill take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Bill

Personality Compatibility


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