Bill McCarthy

Enigma
DISC Type : idc

Strategic Marketing Consultant at Self-employed

West Chester, Pennsylvania, United States

Overview

Bill is a marketing leader with over 20 years of experience in the pharmaceutical and personal care industries. He specializes in developing go-to-market strategies and commercializing new products for global markets. He holds a BS from the University of Notre Dame and an MBA from Loyola University Maryland.

There is no publicly available information about Bills personal life, hobbies, or interests outside of his professional work in the pharmaceutical marketing sector.

He is the co-author of a book chapter titled "Mesoporous Silica Drug Delivery Systems, " highlighting his deep technical expertise in advanced drug delivery science.

Personality Overview

Persuasive & Assertive

Hard To Convince

Fast Follower

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Go-to-Market Strategy
His career focuses on developing and executing comprehensive go-to-market plans for new and existing product portfolios in the specialty materials sector.
Pharmaceutical Excipients
He has nearly 20 years of experience focused on the excipient market, including material science and technical promotion for companies like SPI Pharma and W. R. Grace.
New Product Commercialization
He has a proven track record of driving the commercial element of new product development, having successfully launched eight new products at a previous company.

Media Appearances

Bill has no verified media appearances

Work History

5-2025
Strategic Marketing Consultant at Self-employed
5-2025
Marketing Director at SPI Pharma
6-2018 - 1-2022
Global Marketing Manager at SPI Pharma
10-2016 - 8-2018
Technical Customer Service Manager at W. R. Grace
1-2009 - 9-2016
Global Marketing Manager at W. R. Grace

Education

2006 - 2008
MBA from Loyola University Maryland
1990 - 1994
Bachelor of Science - BS from University of Notre Dame

More Information

Social Presence :

Prographics :

Exp : 17 Location : West Chester, Pennsylvania, United States Job Level : Mid-senior Designation : Strategic Marketing Consultant at Self-employed
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Insights For Selling To Bill

During A Call Or A Meeting

DO's

  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."

DONT's

  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Avoid making offhand commitments, understand the root of their concerns first
  • Avoid long presentations and just 'high-level' value proposition, dive into the details

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bill is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Bill

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Bill move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Bill take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Bill

Personality Compatibility


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