Justin Shugrue

Enthusiast
DISC Type : i

Founder, Owner and Operator at Shug's Bagels

United States

Overview

Justin Shugrue is the founder and owner of Shugs Bagels, a popular New York-style bagel shop in Dallas. A graduate of SMUs Cox School of Business, he pivoted from a planned career in finance after identifying a market gap for authentic bagels in his college town. His venture has seen rapid success since opening in 2020.

Originally from the New York area, Justin is a self-described "cardio junkie" who runs five days a week and completes half-marathons. He is an avid podcast listener, enjoying shows on entrepreneurship and investment, and also plays video games like Fortnite. He lives in Dallas with his dog, Baxter.

After deciding a finance career wasnt for him, Justin took a "bagel internship" on Long Island to learn the craft before launching his business.

Personality Overview

Optimistic

Consensus Focused

Non-Confrontational

They prefer to build relationships rather than staying totally transactional.  They are generally friendly, so be careful when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Entrepreneurial Journey
Left a path in finance to bootstrap his own food concept, Shug's Bagels, raising funds from friends and family and growing it to multiple locations.
Authentic NY Cuisine
Built his business around bringing the authentic New York bodega and bagel experience he grew up with to Dallas, where he saw a clear market void.
Running & Fitness
Identifies as a "cardio junkie" who runs regularly, participates in half-marathons, and views running as a meditative practice that provides structure.

Media Appearances

Justin has no verified media appearances

Work History

Founder, Owner and Operator at Shug's Bagels

Education

2013 - 2017
Bachelor of Business Administration (BBA) from SMU Cox School of Business
2009 - 2013
Education details unavailable from Kent School

More Information

Social Presence :

Prographics :

Exp : N/A Location : United States Job Level : Leadership Designation : Founder, Owner and Operator at Shug's Bagels
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Insights For Selling To Justin

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Give them the opportunity to lead the conversation where possible
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be excessively objective, be like a storyteller with them
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Justin is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Justin

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Justin move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Justin take some risk or not?

  • They can take some low-probability risks if needed.

You And Justin

Personality Compatibility


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