Bill Williams

Visionary
DISC Type : Ds

Founder & CEO at AccessWave

Red Bank, New Jersey, United States

Overview

Bill Williams is the Founder and CEO of AccessWave, an exclusive community and insurance brokerage for SMB leaders. He previously founded and sold BWG Strategy, a primary research firm. Colleagues describe him as diligent, thoughtful, and results-oriented. He holds a B. A. from the University of Pennsylvania.

Beyond his entrepreneurial ventures, Bill is deeply committed to philanthropy, serving as the Vice Chairman for the NYC Foundation for Cerebral Palsy. He actively uses his network to create opportunities for others, including helping students find internships and promoting his business partners.

Unique fact: He was responsible for helping allocate over $100 million in funds to ensure the future security of the United Cerebral Palsy of NYC.

Personality Overview

Early Adopter

Goal-Oriented

Direct & Assertive

They are very professional in their approach and can weigh multiple perspectives together.  They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Executive Networking
His career is centered on building and leading exclusive communities for founders and C-suite executives to solve common business challenges and foster growth.
SMB Growth
His current company, AccessWave, is specifically designed to help SMBs solve operational pain points related to insurance, benefits, recruiting, and administration.
Tech & Media Research
He founded and grew BWG Strategy, a primary research service focused on the technology, media, telecom, e-commerce, and payments industries for nearly a decade.

Media Appearances

Bill has no verified media appearances

Work History

1-2024
Founder & CEO at AccessWave
1-2023
Founder & CEO at WFW Management LLC
1-2023
Member Board of Directors at BWG Strategy LLC
6-2013 - 12-2022
Founder & CEO at BWG Strategy LLC
8-2014 - 1-2017
Vice Chairman at NYC Foundation for Cerebral Palsy

Education

1991 - 1995
Bachelor of Arts (B.A.) from University of Pennsylvania
1990 - 1991
Education details unavailable from United States Air Force Academy

More Information

Social Presence :

Prographics :

Exp : 6 Location : Red Bank, New Jersey, United States Job Level : Leadership Designation : Founder & CEO at AccessWave
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Insights For Selling To Bill

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • During followups, use phone or text if needed, they should be fine
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't go over them unless you are left with no other option
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bill is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Bill

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Bill move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Bill take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Bill

Personality Compatibility


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