Björn Hoffmeister

Observer
DISC Type : ci

Director, AI/ML at Waymo

Mountain View, California, United States

Overview

Björn Hoffmeister is the Director of AI/ML at Waymo, where he leads the development of 4D world representations for end-to-end autonomous driving systems. His career includes leading the conversational AI and speech recognition teams for Apples Siri and Amazons Alexa. He holds a PhD from RWTH Aachen University.

Outside of his direct technical responsibilities, Björn shows a keen interest in the broader implications of artificial intelligence. He follows the intersection of the ongoing AI revolution and its application in geopolitical contexts, demonstrating an awareness of technologys global impact.

He has led the core machine learning efforts for three of the worlds most recognized AI products: Amazon Alexa, Apple Siri, and the Waymo Driver.

Personality Overview

Example Seeker

Value Driven

Curious

They ask a lot of questions and rely heavily on information and collaterals.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Topics They Care About

Autonomous Driving
Leads the AI/ML team at Waymo, building spatial-temporal representations for the Waymo Driver's end-to-end driving systems.
Conversational AI
Has extensive experience leading the science and machine learning groups for both Amazon's Alexa and Apple's Siri.
Speech Recognition
His background includes a PhD and extensive R&D leadership in Automatic Speech Recognition (ASR), which powered Alexa's capabilities.

Media Appearances

Björn has no verified media appearances

Work History

6-2024
Director, AI/ML at Waymo
9-2020
Director, Machine Learning at Amazon
7-2019 - 9-2020
Sr. Manager, Siri at Apple
4-2016 - 6-2019
Sr. Manager, Machine Learning at Amazon
1-2015 - 3-2016
Manager, Machine Learning at Amazon

Education

2004 - 2010
Doctor of Philosophy (PhD) from RWTH Aachen University
1997 - 2003
Master's degree from Universität zu Lübeck

More Information

Social Presence :

Prographics :

Exp : 15 Location : Mountain View, California, United States Job Level : Mid-senior Designation : Director, AI/ML at Waymo
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Insights For Selling To Björn

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Ask them questions to understand their needs better while staying affable
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Avoid making offhand commitments
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Björn is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Björn

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Björn move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Björn take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Björn

Personality Compatibility


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