Björn Sparbrod

Critic
DISC Type : C

Group Vice President - Product & Product Information Management at Wilo Group

Dortmund, North Rhine-Westphalia, Germany

Overview

Björn has no verified overview

Personality Overview

Objective Thinker

Negotiator

Precise

They like to do things independently and don’t look for support from others.  They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Björn has no verified topics they care about

Media Appearances

Björn has no verified media appearances

Work History

4-2019
Group Vice President - Product & Product Information Management at Wilo Group
1-2018 - 3-2019
Group Vice President Market Segment Management at Wilo Group
7-2015 - 1-2018
Group Director Business Unit Drainage & Sewage Systems at Wilo Group
8-2006 - 6-2008
CNC-Programmierer/-Einrichter (Studiennebentätigkeit) at Wilhelm Mannstein Mechanische Bearbeitungs GmbH
9-2002 - 7-2005
Ausbildung zum Werkzeugmechaniker at WEDO Werkzeugbau GmbH

Education

2010 - 2011
Master of Business Engineering (MBE) from Steinbeis Hochschule
2011 - 2011
International Management from Sungkyunkwan University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Dortmund, North Rhine-Westphalia, Germany Job Level : Senior Designation : Group Vice President - Product & Product Information Management at Wilo Group
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Insights For Selling To Björn

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Tell them what ROI they can expect
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Björn is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Björn

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Björn move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Björn take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Björn

Personality Compatibility


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