Bjarne Steen Jensen

Questioner
DISC Type : c

Managing Director at Magnum Ice Cream Co

Copenhagen, Capital Region of Denmark, Denmark

Overview

Bjarne is a seasoned Managing Director in the Fast-Moving Consumer Goods (FMCG) sector with a history at major brands like Unilever, Carlsberg, and Colgate-Palmolive. He is known for executing successful business turnarounds and has an MBA from Henley Business School, supplemented with studies at INSEAD and the Tuck School of Business.

Outside of his corporate roles, Bjarnes personal interests include running, traveling, wine, and golf. He leverages his extensive leadership experience by serving on various boards and as chairman for the Danish brand suppliers association, MLDK.

He recently led his team to win what he described as the most prestigious award in the Danish FMCG industry.

Personality Overview

Not Easily Convinced

Value Seeker

Price-Sensitive

It is quite likely of them to ask for pricing or other concessions.  They prefer to do thorough analysis of any situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Business Turnarounds
His career is noted for leading significant upgrades and turnarounds, including tripling the bottom line for Unilever Denmark.
FMCG Brand Building
He has a long career in senior commercial and general manager roles within the FMCG sector, focusing on brand and value management.
Sustainable Packaging
As MD for Unilever, he has publicly discussed the challenges of plastic recycling and the responsibility of producers to find sustainable solutions.

Media Appearances

Bjarne has no verified media appearances

Work History

1-2025
Managing Director at Magnum Ice Cream Co
5-2024
Partner at Executive Capital
3-2021
Chairman Of The Board at Kiwi International A/S
4-2018 - 12-2024
Managing Director at Unilever
1-2018 - 8-2018
Board Member at The Old Irish Pub

Education

1999 - 2003
mba from Henley Business School
Education details unavailable from Niels Brock

More Information

Social Presence :

Prographics :

Exp : N/A Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Mid-senior Designation : Managing Director at Magnum Ice Cream Co
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Insights For Selling To Bjarne Steen

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bjarne Steen is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Bjarne Steen

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Bjarne Steen move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Bjarne Steen take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Bjarne Steen

Personality Compatibility


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