Grant Irwin

Observer
DISC Type : ci

Global Head of Managed Content Solutions - Digital and Creative at Novartis

London, England, United Kingdom

Overview

Grant Irwin is a business development leader at Novartis, specializing in digital and creative content solutions for the pharmaceutical industry. He has a proven track record of increasing business performance by cultivating customer relationships and developing optimal go-to-market strategies. He studied Business at The Manchester Metropolitan University.

He is deeply invested in data-driven insights concerning the evolving relationship between physicians and the pharmaceutical industry, particularly in a post-COVID-19 landscape.

Personality Overview

Example Seeker

Assertive

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Physician Engagement
His recent activity shows a focus on understanding how doctors' relationships with pharmaceutical companies are changing, based on recent survey data.
Go-to-Market Strategy
A core competency highlighted in his professional summary, focused on developing and implementing effective business plans for the pharmaceutical sector.
Pharma Digital Content
His current role as Global Head of Managed Content Solutions at Novartis centers on delivering digital and creative content for the industry.

Media Appearances

Grant has no verified media appearances

Work History

10-2020
Global Head of Managed Content Solutions - Digital and Creative at Novartis
8-2017 - 10-2020
Vice President - Strategic Account Management at Merck (Aptus Health)
12-2015 - 8-2017
Vice President - Head of Sales at M3 EU
6-2013 - 12-2015
General Manager Europe - Patient Compliance Services at Patient Connect Service Limited
4-2012 - 6-2013
Director - Business Development Europe at Patient Connect Service Limited

Education

1984 - 1989
Business from The Manchester Metropolitan University
1978 - 1984
Education details unavailable from Spalding Grammar School

More Information

Social Presence :

Prographics :

Exp : 35 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Global Head of Managed Content Solutions - Digital and Creative at Novartis
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Insights For Selling To Grant

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Focus on immediate action-items rather than the larger goals
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Grant is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Grant

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Grant move?

  • They like to analyze well and then make their decisions.
  • Can Grant take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Grant

Personality Compatibility


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