Bo Edwards

Enthusiast
DISC Type : i

Advertising and Branding Manager at Lockheed Martin

Falls Church, Virginia, United States

Overview

Bo has no verified overview

Personality Overview

Non-Confrontational

Optimistic

Story Driven

Unlike D or C types, they are convinced more by stories and testimonials.  They prefer to build relationships rather than staying totally transactional. They agree with others often, so exercise caution when relying on their word.

Topics They Care About

Bo has no verified topics they care about

Media Appearances

Bo has no verified media appearances

Work History

3-2015
Advertising and Branding Manager at Lockheed Martin
5-2006 - 3-2015
Manager, Web Communications at Lockheed Martin
4-2004 - 5-2006
Web Communications Sr. Rep at Lockheed Martin
5-1997 - 4-1999
Assistant at Smithsonian Natural History Museum
5-1995 - 4-1999
Production Coordinator at Contractor

Education

5-1993 - 8-1995
M.S. from The George Washington University
9-1988 - 5-1993
B.S. from Frostburg State University

More Information

Social Presence :

Prographics :

Exp : 25 Location : Falls Church, Virginia, United States Job Level : Middle Designation : Advertising and Branding Manager at Lockheed Martin
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Insights For Selling To Bo

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Speak from experience about success that the product has seen with other customers
  • Compliment them about their personality if you get a chance

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don't be critical or challenge them openly, they can react defensively
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bo is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Bo

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Bo move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Bo take some risk or not?

  • They can take some low-probability risks if needed.

You And Bo

Personality Compatibility


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