Bo The

Observer
DISC Type : ci

Co-founder at The Boost Club

’s-Hertogenbosch, North Brabant, Netherlands

Overview

Bo The is the co-founder of Boomerang, which he built into one of the Netherlands largest social-first creative agencies before its acquisition by Publicis Groupe. After 18 years, he has recently stepped down from daily management. He holds an MSc from the University of Amsterdam and is now focused on his new venture.

He is now the CEO of The Boost Club, a modern investment collective he co-founded. This new venture brings together founders, creators, and capital, focusing on earning attention and building equity through a curated network of digital voices rather than relying on traditional advertising.

After successfully founding, scaling, and selling his creative agency, he has now transitioned into the investment world with a unique, creator-focused venture capital model.

Personality Overview

Curious

Example Seeker

Assertive

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They ask a lot of questions and rely heavily on information and collaterals. They are generally strong communicators and are not easy to convince.

Topics They Care About

Agency Entrepreneurship
Co-founded Boomerang Agency and scaled it to over 200 employees before a successful acquisition by Publicis Groupe after 18 years.
Creator Economy
His new venture, The Boost Club, is an investment fund that connects founders with a collective of creators to build brands in exchange for equity.
Social-First Advertising
Built Boomerang with a mission to help brands become more human by sparking authentic conversations and tapping into real-time cultural insights.

Media Appearances

Bo has no verified media appearances

Work History

12-2024
Co-founder at The Boost Club
7-2021 - 7-2024
CEO Boomerang part of Publicis at Boomerang. Part of Publicis Groupe
10-2008 - 2-2011
Consultant Ministry of Economic Affairs (project E-Invoicing) at Ministerie van Economische Zaken en Klimaat
8-2008 - 7-2021
Co-founder at Boomerang. Part of Publicis Groupe
9-2006 - 5-2008
Consultant at Simac Datacollect

Education

1998 - 2003
msc from University of Amsterdam
1991 - 1997
Education details unavailable from Eemland College

More Information

Social Presence :

Prographics :

Exp : 9 Location : ’s-Hertogenbosch, North Brabant, Netherlands Job Level : Leadership Designation : Co-founder at The Boost Club
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Insights For Selling To Bo

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Help them realize that there is no personal risk in making this decision
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bo is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Bo

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Bo move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Bo take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Bo

Personality Compatibility


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