Bo The in

Bo The

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Co-founder at The Boost Club
📍 ’s-Hertogenbosch, North Brabant, Netherlands

Bo The is the co-founder of Boomerang, which he built into one of the Netherlands largest social-first creative agencies before its acquisition by Publicis Groupe. After 18 years, he has recently stepped down from daily management. He holds an MSc from the University of Amsterdam and is now focused on his new venture.

He is now the CEO of The Boost Club, a modern investment collective he co-founded. This new venture brings together founders, creators, and capital, focusing on earning attention and building equity through a curated network of digital voices rather than relying on traditional advertising.

After successfully founding, scaling, and selling his creative agency, he has now transitioned into the investment world with a unique, creator-focused venture capital model.

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Experience
9 Years
Current Role
Co-founder
Job Level
Leadership
Location
’s-Hertogenbosch, North Brabant, Netherlands
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Bo cares about

Agency Entrepreneurship
Co-founded Boomerang Agency and scaled it to over 200 employees before a successful acquisition by Publicis Groupe after 18 years.
Creator Economy
His new venture, The Boost Club, is an investment fund that connects founders with a collective of creators to build brands in exchange for equity.
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Career

Work history

12-2024
Co-founder
The Boost Club
7-2021 - 7-2024
CEO Boomerang part of Publicis
Boomerang. Part of Publicis Groupe
10-2008 - 2-2011
Consultant Ministry of Economic Affairs (project E-Invoicing)
Ministerie van Economische Zaken en Klimaat
8-2008 - 7-2021
Co-founder
Boomerang. Part of Publicis Groupe
9-2006 - 5-2008
Consultant
Simac Datacollect
In the press

Media appearances

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Education
1998 - 2003
msc
University of Amsterdam
1991 - 1997
Education details unavailable
Eemland College
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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