Bob Booth

Commander
DISC Type : D

Co-Founder at Hailion AI

Kenilworth, England, United Kingdom

Overview

Bob Booth is a board-level AI and ethics advisor and the co-founder of Hailion AI. With a 25-year background at firms like IBM and Accenture, he helps leaders drive growth and transformation using AI, grounded in his initial career as a Chartered Accountant.

Drawing from personal experience with neurodiversity and work-related stress, Bob is a passionate advocate for mental and physical wellbeing in the workplace. He is described by colleagues as a visionary leader, generous mentor, and a passionate ally for diversity and empowerment.

He was a finalist for the Management Consultancies Associations "Thought Leader of the Year" award in 2022.

Personality Overview

Very Quick

Impact-Driven

Decisive

They are not always relationship oriented.  More than the product, they care about the impact of the product. They like to move fast and expect the same from others.

Topics They Care About

AI Governance
He founded AI Ethicals to help boards make responsible, defensible decisions about AI, focusing on risk management, governance, and creating real business value.
AI in Procurement
He is a recognized expert on AI's impact on procurement and finance, frequently publishing articles and speaking on how generative AI is transforming the function.
Human-Centric Transformation
He is passionate about transformation that focuses on people and purpose, believing that successful change always comes back to the human element.

Media Appearances

Bob has no verified media appearances

Work History

10-2025
Co-Founder at Hailion AI
4-2024 - 6-2025
Chief Professional Services Officer at Basware
7-2023 - 4-2024
Interim Transformation Executive at AI Ethicals
7-2023 - 4-2024
Head of Strategy Enablement at Basware
5-2021 - 6-2023
Senior Partner, Finance & Supply Chain Transformation (FSCT), IBM Consulting, UKI at IBM

Education

1988 - 1991
FCA from ICAEW
ChMC from Chartered Management Institute

More Information

Social Presence :

Prographics :

Exp : 39 Location : Kenilworth, England, United Kingdom Job Level : Leadership Designation : Co-Founder at Hailion AI
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Insights For Selling To Bob

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Hold your ground without indulging in one-upmanship
  • Refer to testimonials from well-known industry leaders

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don't try too hard to forge relationships with them
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bob is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Bob

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Bob move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Bob take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Bob

Personality Compatibility


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