Bob Hickey

Observer
DISC Type : ci

Chief Executive Officer at Bynder

San Francisco Bay Area, United States

Overview

Bob Hickey is the CEO of Bynder, a leader in Digital Asset Management (DAM). With over 25 years in enterprise technology, he has extensive experience guiding companies from early stages to acquisition. He focuses on global growth, innovation, and maintaining a strong company culture, having joined Bynder through the acquisition of Webdam.

Personality Overview

Value Driven

Curious

Example Seeker

They are likely to ask many questions and look heavily for supporting information.  They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

AI in DAM
He is focused on Bynder's AI-powered platform, emphasizing responsible AI usage to help marketing teams manage content, streamline operations, and improve customer experiences.
M&A and Growth
He has recently led acquisitions of companies like GatherContent and EMRAYS to enhance Bynder's platform capabilities and accelerate the company's AI roadmap and market leadership.
Company Culture
He believes trust is the ultimate competitive differentiator and strives to maintain a "humble and hungry" team culture, viewing it as essential for growth and customer experience.

Media Appearances

Bynder appoints DAM industry veteran Bob Hickey as Chief Executive Officer. Featured in Bynder Press Media

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In Record First Half, Bynder Exceeds $100 Million in Annual Recurring Revenue. Featured in Business Wire

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Work History

2-2022
Chief Executive Officer at Bynder
2-2018 - 2-2022
COO Bynder | Webdam at Bynder
11-2014 - 2-2018
General Manager at Webdam
11-2011 - 7-2014
Vice President Global Field Operations at Certain, Inc
2-2008 - 10-2011
Vice President of Sales at Atempo

Education

1987 - 1991
BS from State University of New York at Oswego
1983 - 1987
Education details unavailable from St. Francis Prep HS

More Information

Social Presence :

Prographics :

Exp : 24 Location : San Francisco Bay Area, United States Job Level : Leadership Designation : Chief Executive Officer at Bynder
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Insights For Selling To Bob

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Share testimonials from known people and give multiple examples of product value
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Avoid making offhand commitments
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bob is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Bob

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Bob move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Bob take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Bob

Personality Compatibility


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