Bobby Ritterbeck

Observer
DISC Type : ic

President at Best Egg

Newark, Delaware, United States

Overview

Bobby Ritterbeck is the President of Best Egg, a fintech company recently acquired by Barclays. With a background as Chief Marketing Officer and experience from Barclays, he has deep expertise in consumer lending, marketing analytics, and strategic partnerships. He holds a BS from the University of Scranton.

He is involved in corporate philanthropy, actively participating in the "Best Egg Gives Back" initiative. He recently volunteered with his team at the Ronald McDonald House Charities of Greater Delaware, demonstrating a strong commitment to community service and employee engagement.

Interesting fact: He led Best Egg through its acquisition by his former employer, Barclays, highlighting a full-circle career achievement.

Personality Overview

Value Driven

Curious

Assertive

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Fintech Partnerships
He recently led Best Egg through its acquisition by Barclays and publicly celebrated a 12-year partnership with Cross River, valuing collaborative growth.
Consumer Credit
He closely follows trends like Buy Now, Pay Later (BNPL) and its impact on FICO scores, focusing on helping consumers build financial confidence.
Innovative Lending
His team's Secured Loan and Homeowner Discount product won "Best Lending Solution" at the Benzinga Fintech Awards, showcasing a focus on product innovation.

Media Appearances

Bobby has no verified media appearances

Work History

6-2023
President at Best Egg
8-2021 - 6-2023
President, Consumer Lending at Best Egg
9-2013 - 8-2021
Chief Marketing Officer at Best Egg
3-2011 - 8-2013
Chief Marketing Officer at Independence Energy
3-2000 - 3-2011
Senior Director at Barclays

Education

1994 - 1997
BS from University of Scranton

More Information

Social Presence :

Prographics :

Exp : 28 Location : Newark, Delaware, United States Job Level : N/A Designation : President at Best Egg
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Insights For Selling To Bobby

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Be prepared for a lot of questions, answer them objectively
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bobby is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Bobby

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Bobby move?

  • They like to analyze well and then make their decisions.
  • Can Bobby take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Bobby

Personality Compatibility


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