Bobby Thandi

Inspirer
DISC Type : id

Founder and CEO at XR Games

Leeds, England, United Kingdom

Overview

Bobby Thandi is the Founder and CEO of XR Games, a multi-award-winning game development studio in Leeds specializing in VR/AR. He excels at building strategic partnerships with global giants like Meta and Sony. An entrepreneur at heart, he previously studied Business at university with the goal of starting his own company.

Originally from Bradford, Bobby is deeply committed to his Yorkshire roots, raising his children in Leeds where he also serves as a governor at their school. He recently launched Atabis Group to distribute wellness products, demonstrating a passion for health and international business expansion from his base in the North of England.

He has partnered with Brett Harrelson, brother of actor Woody Harrelson, to launch and grow the wellness brand Harrelsons Own in the US and European markets.

Personality Overview

Charming & Persuasive

Decisive

Achievment Oriented

They respond well to objective pitches but also attach some value to relationships.  They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.

Topics They Care About

Immersive Gaming
As the founder of XR Games, he is a pioneer in the VR/AR gaming space and frequently speaks about the future of interactive entertainment and its social impact.
Entrepreneurship
He has a passion for building businesses, from working market stalls as a boy to founding two companies and raising capital for his ventures.
Wellness Industry
Founded Atabis Group to exclusively import and distribute Harrelson's Own, a CBD wellness brand, showing a strong interest in the health and wellness sector.

Media Appearances

Bobby has no verified media appearances

Work History

12-2017
Founder and CEO at XR Games
6-2025
Founder and CEO at Atabis Group
10-2023
Chair of the Industrial Advisory Board at XR Stories and XR Network+
6-2021 - 9-2023
Partnership Steering Board committee member for XR Stories and SIGN at XR Stories and XR Network+
4-2021 - 5-2023
Governor at The Froebelian School, Horsforth

Education

Bobby has no verified education history

More Information

Social Presence :

Prographics :

Exp : 13 Location : Leeds, England, United Kingdom Job Level : Leadership Designation : Founder and CEO at XR Games
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Insights For Selling To Bobby

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Refer to testimonials from well known people to highlight the value of your product
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bobby is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Bobby

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Bobby move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Bobby take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Bobby

Personality Compatibility


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