Steffen Pietzonka in

Steffen Pietzonka

Inspirer · DISC type di
Head of Global Marketing OE Lighting at HELLA
📍 Lippstadt, North Rhine-Westphalia, Germany

Steffen Pietzonka is the Head of Global Marketing for OE Lighting at FORVIA HELLA, where he has built his career for over 25 years. He is a recognized automotive expert in innovative lighting technologies, leveraging his engineering background from Technische Universität Ilmenau to connect R&D with marketing.

Outside of work, Steffen has a passion for automotive history, recently using AI to bring 50-year-old photos of a favorite car brand back to life. He enjoys the cultural exchange from working with international colleagues, noting the positive impact on his personal life.

Steffen celebrated his 25th anniversary with HELLA in 2023, showcasing remarkable dedication and deep expertise in the automotive lighting industry.

Read the full overview →
Experience
33 Years
Current Role
Head of Global Marketing OE Lighting
Job Level
Mid-senior
Location
Lippstadt, North Rhine-Westphalia, Germany
Personality Overview

How Steffen shows up

Charming & Persuasive
Achievment Oriented
Fast Adopter

They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships. They don’t mind taking a stand if they believe in something.

Priorities

Topics Steffen cares about

Future of Lighting
As a frequent podcast guest, he discusses upcoming trends including high-resolution headlamps, projection technology, ambient lighting, and even holographic elements.
Marketing & Innovation
He emphasizes the crucial collaboration between innovation and marketing teams to create impressive tech showpieces for global automotive events.
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Career

Work history

1-2009
Head of Global Marketing OE Lighting
HELLA
2005 - 2008
Head of R&D Innovation Management
Hella KGaA Hueck & Co
1998 - 2005
Project Manager R&D
Hella KGaA Hueck & Co
1995 - 1998
Senior Project Lead Engineer
Licht Concept GmbH
1993 - 1995
Project Engineer
Licht Concept GmbH
In the press

Media appearances

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Education
1987 - 1992
Dipl.-Ing.
Technische Universität Ilmenau
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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