Steffen Pietzonka

Inspirer
DISC Type : di

Head of Global Marketing OE Lighting at HELLA

Lippstadt, North Rhine-Westphalia, Germany

Overview

Steffen Pietzonka is the Head of Global Marketing for OE Lighting at FORVIA HELLA, where he has built his career for over 25 years. He is a recognized automotive expert in innovative lighting technologies, leveraging his engineering background from Technische Universität Ilmenau to connect R&D with marketing.

Outside of work, Steffen has a passion for automotive history, recently using AI to bring 50-year-old photos of a favorite car brand back to life. He enjoys the cultural exchange from working with international colleagues, noting the positive impact on his personal life.

Steffen celebrated his 25th anniversary with HELLA in 2023, showcasing remarkable dedication and deep expertise in the automotive lighting industry.

Personality Overview

Charming & Persuasive

Achievment Oriented

Fast Adopter

They measure a product on its merit but can be influenced by strong testimonials.  They respond well to objective pitches but also attach some value to relationships. They don’t mind taking a stand if they believe in something.

Topics They Care About

Future of Lighting
As a frequent podcast guest, he discusses upcoming trends including high-resolution headlamps, projection technology, ambient lighting, and even holographic elements.
Marketing & Innovation
He emphasizes the crucial collaboration between innovation and marketing teams to create impressive tech showpieces for global automotive events.
Vehicle User Experience
Believes lighting is an essential contributor to the holistic vehicle experience, from functional interior lighting to creating brand emotion and personalization.

Media Appearances

Steffen has no verified media appearances

Work History

1-2009
Head of Global Marketing OE Lighting at HELLA
2005 - 2008
Head of R&D Innovation Management at Hella KGaA Hueck & Co
1998 - 2005
Project Manager R&D at Hella KGaA Hueck & Co
1995 - 1998
Senior Project Lead Engineer at Licht Concept GmbH
1993 - 1995
Project Engineer at Licht Concept GmbH

Education

1987 - 1992
Dipl.-Ing. from Technische Universität Ilmenau

More Information

Social Presence :

Prographics :

Exp : 33 Location : Lippstadt, North Rhine-Westphalia, Germany Job Level : Mid-senior Designation : Head of Global Marketing OE Lighting at HELLA
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Insights For Selling To Steffen

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Get them to a point where they are ready to bat for your product internally
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don't be unorganized, be prepared for the pitch
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Steffen is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Steffen

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Steffen move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Steffen take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Steffen

Personality Compatibility


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