Borja Martínez-Zurita in

Borja Martínez-Zurita

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Deodorants and Oral Care Marketing Lead Andina at Unilever
📍 Bogota, D.C., Capital District, Colombia

Borja Martínez-Zurita is a marketing lead at Unilever with over fourteen years of experience in the FMCG sector. He specializes in brand strategy and general management, having led successful turnarounds for global brands like Dove and Rexona. He holds a Masters in International Management from IE Business School.

Outside of his marketing career, Borja has a distinguished background in competitive sports. His passion for high-level athletics is demonstrated by his past achievements in European-level competitions.

Unique fact: He is a former Under 21 European Cup of Nations Champion and a European Cup of Clubs Champion.

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Experience
7 Years
Current Role
Deodorants and Oral Care Marketing Lead Andina
Job Level
Middle
Location
Bogota, D.C., Capital District, Colombia
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Borja cares about

Global Brand Strategy
He has extensive experience crafting and executing brand strategies, from developing new brands in Europe to re-igniting growth for major global players like Dove and Rexona.
Sports Marketing
As the FIFA Partnership Lead for Unilever in his region, he is directly involved in sports activations and creating consumer experiences tied to major sporting events.
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Career

Work history

7-2025
Deodorants and Oral Care Marketing Lead Andina
Unilever
10-2022 - 6-2025
General Manager Personal Care Colombia & Marketing Lead Andina
Unilever
5-2020 - 9-2022
Global Marketing Manager Dove Deodorants
Unilever
4-2023 - 5-2023
Effie Colombia Jury
Effie Colombia
9-2013 - 9-2015
Trade Category Manager
Haribo
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2010 - 2011
Master in International Management (MIM)
IE BUSINESS SCHOOL
2003 - 2009
BS in Advertising and Public Relations
URL BLANQUERNA
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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