Borja Martínez-Zurita

Commander
DISC Type : D

Deodorants and Oral Care Marketing Lead Andina at Unilever

Bogota, D.C., Capital District, Colombia

Overview

Borja Martínez-Zurita is a marketing lead at Unilever with over fourteen years of experience in the FMCG sector. He specializes in brand strategy and general management, having led successful turnarounds for global brands like Dove and Rexona. He holds a Masters in International Management from IE Business School.

Outside of his marketing career, Borja has a distinguished background in competitive sports. His passion for high-level athletics is demonstrated by his past achievements in European-level competitions.

Unique fact: He is a former Under 21 European Cup of Nations Champion and a European Cup of Clubs Champion.

Personality Overview

Candid & Clear

Impact-Driven

Very Quick

They respond better to strong and respectful interactions.  They are less concerned about the product and more about its potential impact. They do not care very much about building rapport or relationships.

Topics They Care About

Global Brand Strategy
He has extensive experience crafting and executing brand strategies, from developing new brands in Europe to re-igniting growth for major global players like Dove and Rexona.
Sports Marketing
As the FIFA Partnership Lead for Unilever in his region, he is directly involved in sports activations and creating consumer experiences tied to major sporting events.
Product Innovation
He is focused on bringing new products to market, recently overseeing successful launches for Axe fine fragrances and a major new campaign for Rexona Clinical.

Media Appearances

Borja has no verified media appearances

Work History

7-2025
Deodorants and Oral Care Marketing Lead Andina at Unilever
10-2022 - 6-2025
General Manager Personal Care Colombia & Marketing Lead Andina at Unilever
5-2020 - 9-2022
Global Marketing Manager Dove Deodorants at Unilever
4-2023 - 5-2023
Effie Colombia Jury at Effie Colombia
9-2013 - 9-2015
Trade Category Manager at Haribo

Education

2010 - 2011
Master in International Management (MIM) from IE BUSINESS SCHOOL
2003 - 2009
BS in Advertising and Public Relations from URL BLANQUERNA

More Information

Social Presence :

Prographics :

Exp : 7 Location : Bogota, D.C., Capital District, Colombia Job Level : Middle Designation : Deodorants and Oral Care Marketing Lead Andina at Unilever
URL has been copied!

Insights For Selling To Borja

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Do not spend too much time focusing on product tech or features
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Borja is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Borja

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Borja move?

  • If convinced, they can reach decisions quite fast.
  • Can Borja take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Borja

Personality Compatibility


Other Unilever Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.