Boyan Van Merwijk

Questioner
DISC Type : c

Auteur at Self-employed

Netherlands

Overview

Boyan van Merwijk is an author, columnist, speaker, and pharmacy assistant who has built a career around his personal experience with epilepsy. He leverages his background in medicine and his certification in public speaking to educate and advocate for patients. He is also a co-creator at Visie op Epilepsie, developing tools for others.

Driven by his personal health journey, which includes overcoming leukemia and epilepsy, Boyan is deeply committed to patient advocacy. He volunteers extensively with EpilepsieNL, where he helps review research grants and serves as a contact for neurosurgery patients. He is also interested in LEGO.

He authored an autobiography titled "Strijd" (Struggle), detailing his life story to inspire and support others facing similar challenges.

Personality Overview

Not Easily Convinced

Systematic

Cautious & Analytical

They prefer to do thorough analysis of any situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Epilepsy Advocacy
As an author, speaker, and volunteer with EpilepsieNL, he actively shares his story and expertise to raise awareness and support for the epilepsy community.
Patient Experience
Identifies as an 'expert by experience, ' using his personal medical journey to give guest lectures and provide a patient perspective in healthcare.
Overcoming Adversity
His book "Strijd" and public talks focus on his personal battle with leukemia, a stroke, and epilepsy to inspire resilience in others.

Media Appearances

Boyan has no verified media appearances

Work History

7-2025
Auteur at Self-employed
1-2025
Columnist at UA - Uitsluitend voor Apothekersassistenten
1-2025
Co-creator at Visie op Epilepsie
6-2017 - 5-2025
Auteur at Self-employed
5-2024 - 4-2025
Apothekersassistent at Kempenhaeghe

Education

ervaringsdeskundige from Involv
3-2024 - 2025
Nascholing from CME-online

More Information

Social Presence :

Prographics :

Exp : 8 Location : Netherlands Job Level : N/A Designation : Auteur at Self-employed
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Insights For Selling To Boyan

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Boyan is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Boyan

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Boyan move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Boyan take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Boyan

Personality Compatibility


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