Brad Aanestad

Pioneer
DISC Type : sid

National Lead Director - Sales Enablement at Aetna, a CVS Health Company

Orange County, California, United States

Overview

Brad is a healthcare executive with over 22 years of experience in managed care, specializing in Medicare products. As National Director of Sales Enablement at Aetna, he leads direct-to-consumer and broker sales strategies. He holds a degree in Business Administration from California State University-Sacramento.

He is passionate about making a positive local impact, driven by a mission to transform the health of the community one person at a time. This suggests a deep commitment to the well-being of the members he serves.

Unique fact: Brad is a designated Fellow of the Academy for Healthcare Management (AHM).

Personality Overview

Dynamic But Sincere

Friendly But Fast

Decisive But Friendly

They have the unique ability to win both love and respect from their team (or outsiders)  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product

Topics They Care About

Medicare Sales Strategy
Possesses deep expertise in Medicare MAPD, D-SNP, C-SNP, and Supplement products, having led sales in this space for over two decades.
Sales Team Enablement
His current national role at Aetna is centered on developing and empowering sales teams and broker channels.
Member Engagement
Focuses on member engagement and retention as a core part of his leadership in the managed care industry.

Media Appearances

Brad has no verified media appearances

Work History

12-2020
National Lead Director - Sales Enablement at Aetna, a CVS Health Company
4-2016 - 12-2020
Vice President, CA Medicare Sales at Health Net
4-2010 - 3-2016
Director, Medicare Sales (CA/AZ) at Health Net
4-2008 - 3-2010
Manager, CA Broker Sales at Health Net

Education

Brad has no verified education history

More Information

Social Presence :

Prographics :

Exp : 17 Location : Orange County, California, United States Job Level : Mid-senior Designation : National Lead Director - Sales Enablement at Aetna, a CVS Health Company
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Insights For Selling To Brad

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Build a trustworthy relationship while keeping the product center-stage
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brad is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Brad

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Brad move?

  • They are generally fast movers and can take quick decisions
  • Can Brad take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Brad

Personality Compatibility


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