Brad Howard

Visionary
DISC Type : Ds

Chief Revenue Officer (CRO) at Critical Sports and Entertainment

Denver, Colorado, United States

Overview

Brad is a growth-focused Chief Marketing Officer with over 20 years of experience in entrepreneurship, sales, and marketing. Holding an MBA from Western Carolina University, he scales brands through innovative, data-driven strategies. Colleagues describe him as energetic, highly attentive, and a source of great ideas and wisdom.

Outside of his professional roles, Brad is a proponent of achieving a balanced personal life, a principle he extends to his clients. He has previously collaborated in business with his wife, Corrinn, demonstrating a value for partnership in both his personal and professional spheres.

He has a uniquely diverse career, transitioning from an Advertising Director at a daily newspaper to an insurance agency owner and now a CMO in talent management.

Personality Overview

Fast But Thoughtful

Risk Tolerant

Goal-Oriented

They exhibit a rare combination of being result-oriented but patient at the same time.  They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Scaling Brands
His headline and career focus on scaling brands, teams, and impact through innovation, partnerships, and performance-driven marketing.
Holistic Talent Management
As CMO of a talent agency, he focuses on a holistic approach to client representation that includes long-term career growth, personal development, and community impact.
Entrepreneurial Ventures
With over 20 years of entrepreneurship, he has built multiple businesses, including a marketing consultancy and an Allstate insurance agency.

Media Appearances

Brad has no verified media appearances

Work History

3-2025
Chief Revenue Officer (CRO) at Critical Sports and Entertainment
12-2019 - 10-2025
Agency Owner at Allstate
5-2018 - 6-2025
Managing Partner at Twin Summit Group
3-2017 - 5-2018
Advertising Director at Standard-Examiner
8-2016 - 3-2017
Advertising Director at Swift Communications, Inc.

Education

2000 - 2002
MBA from Western Carolina University
1995 - 1999
BA from The University of North Carolina at Chapel Hill

More Information

Social Presence :

Prographics :

Exp : 9 Location : Denver, Colorado, United States Job Level : Leadership Designation : Chief Revenue Officer (CRO) at Critical Sports and Entertainment
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Insights For Selling To Brad

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brad is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Brad

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Brad move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Brad take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Brad

Personality Compatibility


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