Brad Keywell

Enigma
DISC Type : cid

Founder & CEO at Gigawatt.ai

Nashville, Tennessee, United States

Overview

Brad Keywell is a serial entrepreneur, currently Founder and Executive Chairman of Gigawatt AI and Uptake. He co-founded several major companies, including Groupon and Lightbank. He was named the EY World Entrepreneur of the Year in 2019 and holds both a BBA and a JD from the University of Michigan.

Outside of his tech ventures, he is passionate about the intersection of art and technology, having founded the WNDR Museum. He also teaches entrepreneurship as an adjunct professor, has signed The Giving Pledge, and his posts often reflect an interest in stoicism, leadership philosophy, and mindfulness.

Unique fact: Brad founded his first business, a greeting card company, at age seven.

Personality Overview

Challenger

Hard To Convince

Fast Follower

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Industrial AI
As the founder of Uptake and Gigawatt AI, he is focused on creating AI-driven software that delivers operational insights and efficiencies for utilities and other global industries.
Serial Entrepreneurship
He has co-founded multiple billion-dollar companies, including Groupon, Echo Global Logistics, Mediaocean, and the venture fund Lightbank, demonstrating a clear passion for building businesses from the ground up.
Art & Technology
He founded the WNDR Museum, an immersive and interactive art experience, showcasing his interest in combining technology with artistic expression to create new cultural platforms.

Media Appearances

Brad Keywell – Founder & CEO of Gigawatt.ai. Featured in Brad Keywell Official Website

See Now

Work History

7-2025
Founder & CEO at Gigawatt.ai
1-2024
Board Member at TKO
1-2024
Board Member at WWE
1-2024
Board Member at Ultimate Fighting Championship
2021
Member Board of Trustees at USC Jimmy Iovine and Andre Young Academy

Education

1991 - 1993
Doctor of Law (JD) from University of Michigan Law School
1987 - 1991
Bachelor of Business Administration (BBA) from University of Michigan

More Information

Social Presence :

Prographics :

Exp : 27 Location : Nashville, Tennessee, United States Job Level : Leadership Designation : Founder & CEO at Gigawatt.ai
URL has been copied!

Insights For Selling To Brad

During A Call Or A Meeting

DO's

  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming

DONT's

  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brad is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Brad

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Brad move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Brad take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Brad

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.