Brad Liebman - LEED GA

Observer
DISC Type : ic

Senior Principal, Marketing at HOK

St Louis, Missouri, United States

Overview

Brad Liebman is a Senior Principal of Marketing at HOK with nearly 25 years of experience in the architectural and design industry, specializing in strategic accounts and client relationships. He holds a Bachelor of Science from Cornell University and is a LEED Green Associate.

Outside of work, Brad is deeply invested in his local community. He actively supports St. Louiss growth and is involved with charitable organizations, such as the Independence Center, through fundraising events.

After almost 12 years with the firm, he was promoted to lead marketing for HOKs St. Louis and Denver studios.

Personality Overview

Example Seeker

Curious

Value Driven

They ask a lot of questions and rely heavily on information and collaterals.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince.

Topics They Care About

Client Relationships
His career has centered on managing strategic accounts and enhancing customer satisfaction for global clients.
St. Louis Growth
He publicly expresses enthusiasm and support for downtown St. Louis's continued development and regional growth initiatives.
Community Support
He is an active participant in local charitable events, including fundraisers for organizations like the Independence Center.

Media Appearances

Brad has no verified media appearances

Work History

6-2025
Senior Principal, Marketing at HOK
8-2018 - 6-2025
Principal, Director of Interiors at HOK
10-2013 - 4-2024
Principal, Regional Lead, WorkPlace at HOK
4-2007 - 9-2013
Account Director at NELSON
4-2007 - 3-2009
Executive Manager at NELSON

Education

Bachelor of Science (B.S.) from Cornell University

More Information

Social Presence :

Prographics :

Exp : 20 Location : St Louis, Missouri, United States Job Level : N/A Designation : Senior Principal, Marketing at HOK
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Insights For Selling To Brad

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Be prepared for a lot of questions, answer them objectively
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brad is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Brad

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Brad move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Brad take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Brad

Personality Compatibility


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