Brad Locke

Initiator
DISC Type : Di

Chief Executive Officer at Wondercide

Brentwood, Tennessee, United States

Overview

Brad has no verified overview

Personality Overview

Impact-Oriented

Conviction Driven

Risk-Accepting

They don’t mind taking a stand if they believe in something.  They usually prefer to drive the conversation. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Brad has no verified topics they care about

Media Appearances

Brad has no verified media appearances

Work History

7-2023
Chief Executive Officer at Wondercide
2-2021 - 6-2023
Executive Director | New Ventures at SC Johnson
8-2020 - 2-2021
Chief Marketing Officer at Red's All Natural
6-2018 - 8-2020
Vice President Marketing and R&D at Red's All Natural
1-2017 - 6-2018
Vice President Marketing at Red's All Natural

Education

1995 - 2000
BS from Indiana University - Kelley School of Business

More Information

Social Presence :

Prographics :

Exp : 21 Location : Brentwood, Tennessee, United States Job Level : Leadership Designation : Chief Executive Officer at Wondercide
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Insights For Selling To Brad

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Get them to a point where they are ready to bat for your product internally
  • Look like someone who is on top of their game

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t keep repeating the same information, it could make them impatient
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brad is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Brad

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Brad move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Brad take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Brad

Personality Compatibility


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