Jon Simon

Evaluator
DISC Type : Csd

VP of Marketing at Acera Surgical

Austin, Texas, United States

Overview

Jon Simon is a seasoned marketing executive with 20 years of experience in the medical device industry. As VP of Marketing at Acera Surgical, he leverages his expertise from roles at CONMED and In2Bones to scale commercial operations. He holds a BA from California Polytechnic State University and an MBA from Webster University.



He has a proven track record of establishing and scaling the marketing and commercial functions within small, high-growth, technology-focused medical device companies.

Personality Overview

Fast But Analytical

Thorough Evaluator

Hard To Convince

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Medical Device Marketing
His entire 20-year career is in this field, and his recent activity focuses on marketing Acera's product, Restrata, at industry events.
Commercial Leadership
Has held multiple senior commercial and sales leadership roles and excels at scaling the commercial competencies of growing companies.
Surgeon Engagement
Frequently highlights collaborations with surgeons, thanking them for clinical insights and experiences with his company's products.

Media Appearances

Jon has no verified media appearances

Work History

8-2023
VP of Marketing at Acera Surgical
7-2022 - 8-2023
VP Marketing In2Bones a CONMED Company at CONMED Corporation
1-2022 - 7-2022
EVP of Commercial at In2Bones at In2Bones
1-2018 - 12-2021
Sr. Vice President of Marketing at In2Bones
4-2014 - 12-2017
Senior Director, U.S Sales - Southwest Region at Wright Medical Technology (Acquired by Stryker, Nov. 2020)

Education

1996 - 2000
BA from California Polytechnic State University-San Luis Obispo
2003 - 2005
MBA from Webster University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Austin, Texas, United States Job Level : Senior Designation : VP of Marketing at Acera Surgical
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Insights For Selling To Jon

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jon is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Jon

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Jon move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Jon take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Jon

Personality Compatibility


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