Brad Tuffs

Commander
DISC Type : D

Vice President of Sales Anatomic Pathology at Sonic Healthcare USA

Cave Creek, Arizona, United States

Overview

Brad Tuffs is an experienced Vice President of Sales & Marketing in the hospital and healthcare industry, specializing in medical devices and business planning. He is a strong sales professional with a Bachelor of Science in Marketing from the University of Arizonas Eller College of Management.

Colleagues consistently describe him as a results-driven and detail-oriented professional with high integrity and superior leadership skills. He is recognized for his ability to build lasting client relationships and for being an effective communicator who works well with internal teams.

He has a history of high performance, having been in the top 10% for sales and a member of the Presidents Club.

Personality Overview

Very Quick

Impact-Driven

Candid & Clear

They are not always relationship oriented.  More than the product, they care about the impact of the product. They respond well to strong and respectful communication.

Topics They Care About

Anatomic Pathology
He has held leadership roles, including Vice President of Sales, in this specific medical specialty at both Sonic Healthcare USA and ProPath.
Healthcare Sales Strategy
His career demonstrates a deep focus on sales, business planning, and revenue growth within the hospital and medical device sectors.
Sales Team Coaching
He has a background as a National Sales Manager and is skilled in coaching, with recommendations highlighting his leadership capabilities.

Media Appearances

Brad has no verified media appearances

Work History

7-2017
Vice President of Sales Anatomic Pathology at Sonic Healthcare USA
7-2017
Vice President of Marketing and Sales at ProPath Pathology Services
10-2014 - 7-2017
National Sales Manager at ProPath Pathology Services
5-2009 - 10-2014
Senior Territory Sales at ProPath Pathology Services
4-2003 - 5-2009
Senior Health Services Manager at Concentra Medical Centers

Education

Bachelor of Science (BS) from University of Arizona - Eller College of Management

More Information

Social Presence :

Prographics :

Exp : 24 Location : Cave Creek, Arizona, United States Job Level : Senior Designation : Vice President of Sales Anatomic Pathology at Sonic Healthcare USA
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Insights For Selling To Brad

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Get to the point quickly instead of spending time doing small talk
  • Refer to testimonials from well-known industry leaders

DONT's

  • Do not spend too much time focusing on product tech or features
  • Avoid being a storyteller and don’t try to oversell
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brad is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Brad

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Brad move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Brad take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Brad

Personality Compatibility


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