Miguel Sánchez

Examiner
DISC Type : cs

Northeast Regional Sales Director at Sonic Healthcare USA

White Plains, New York, United States

Overview

Miguel is a sales leader with over 15 years of experience in the clinical laboratory sector, known for his expertise in sales forecasting and business development. Described as an "incredible business leader" and "expert negotiator, " he now directs capital equipment sales in the Northeast for Sonic Healthcare USA. He holds a Bachelor of Arts from Marist University.



He has successfully transitioned from managing sales in clinical labs to directing capital equipment sales into hospitals.

Personality Overview

Unexpressive

Tough To Convince

Status Quo Seeker

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They are quite aware of their needs and limitations, so they are unlikely to over-promise. They are thorough and always follow a systematic approach.

Topics They Care About

Sales Leadership
Has over 15 years of experience managing sales representatives and directing sales managers at companies like QIAGEN, Quest Diagnostics, and Sonic Healthcare.
Anatomic Pathology
His current role as Northeast Regional Sales Director at Sonic Healthcare USA is focused on the Anatomic Pathology division.
Capital Equipment Sales
Recently transitioned into capital equipment sales for hospitals and commercial labs, covering a territory from Pennsylvania to Maine.

Media Appearances

Miguel has no verified media appearances

Work History

2-2025
Northeast Regional Sales Director at Sonic Healthcare USA
7-2021 - 2-2025
North East Area Director at QIAGEN
5-2019 - 7-2021
Regional Sales Director Metro NY at Integrated Genetics
10-2012 - 5-2019
National Sales Director at BioReference Labs /LBS - Laboratorio Buena Salud
2-2006 - 10-2012
District Sales Manager at Quest Diagnostics

Education

1986 - 1991
Bachelor of Arts (B.A.) from Marist University

More Information

Social Presence :

Prographics :

Exp : 19 Location : White Plains, New York, United States Job Level : Mid-senior Designation : Northeast Regional Sales Director at Sonic Healthcare USA
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Insights For Selling To Miguel

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Miguel is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Miguel

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Miguel move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Miguel take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Miguel

Personality Compatibility


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