Brad Westphal

Pioneer
DISC Type : sid

President, Electromagnetic Defensive Solutions (EDS) at Honeywell

Minneapolis, Minnesota, United States

Overview

Brad Westphal is the President of Honeywells Electromagnetic Defensive Solutions (EDS), a business dedicated to advanced RF and electromagnetic technologies for defense and space. With over 20 years of P&L leadership experience at Honeywell, he focuses on growth and operational excellence. He holds an MS from the University of Minnesotas Carlson School of Management.

He has been part of teams recognized with prestigious honors for their contributions to landmark aerospace projects, including the Grand Laureate award for the B-21 Raider and the Nelson P. Jackson Aerospace Award for the NASA Artemis I mission.

Personality Overview

Dynamic But Sincere

Driven But Considerate

Friendly But Fast

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Electromagnetic Defense
He is President of Honeywell's new Electromagnetic Defensive Solutions (EDS) business, which was formed from the strategic acquisition of CAES to enhance capabilities in this critical sector.
Aerospace Growth
His career reflects a consistent focus on growth and P&L responsibility for multi-million and billion-dollar businesses within Honeywell's defense and space portfolio.
Unmanned Aerial Vehicles
Previously led Honeywell's global team for UAVs and UAV solutions, launching an entrepreneurial division with high growth objectives and commercializing new autonomous technologies.

Media Appearances

Honeywell Closes CAES Purchase, Names Brad Westphal as President of Electromagnetic Defensive Solutions (EDS). Featured in GovConWire

See Now

Work History

9-2024
President, Electromagnetic Defensive Solutions (EDS) at Honeywell
7-2019 - 9-2024
Vice President | Defense and Space at Honeywell
8-2017 - 7-2019
Senior Director, Unmanned Aerial Vehicles (UAVs) and UAV Solutions at Honeywell
3-2015 - 8-2017
Sr. Director Boeing Military Aircraft at Honeywell
9-2011 - 12-2019
Board of Directors at AirSpace MN

Education

MS from UMN Carlson School of Management
Education details unavailable from Indian Institute of Management Bangalore

More Information

Social Presence :

Prographics :

Exp : 25 Location : Minneapolis, Minnesota, United States Job Level : N/A Designation : President, Electromagnetic Defensive Solutions (EDS) at Honeywell
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Insights For Selling To Brad

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • During followups, use calls or text if needed, they should be fine
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brad is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Brad

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Brad move?

  • They are generally fast movers and can take quick decisions
  • Can Brad take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Brad

Personality Compatibility


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