Braden Keller

Wildcard
DISC Type : sic

Sr. Director, Product Strategy and Operations at Station

United States

Overview

Braden has no verified overview

Personality Overview

ROI Driven

Requires Proof

Curious But Skeptical

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Braden has no verified topics they care about

Media Appearances

Braden has no verified media appearances

Work History

9-2024
Sr. Director, Product Strategy and Operations at Station
4-2022 - 9-2024
Director of Operations - North America at Station
4-2021 - 4-2022
Sr. Project Manager at Station
6-2019 - 4-2021
Project Manager at Station
10-2017 - 6-2019
Project Manager / Product Owner at SmartAction

Education

Bachelor of Science (BS) from Central Washington University
Education details unavailable from California State University, Long Beach

More Information

Social Presence :

Prographics :

Exp : 11 Location : United States Job Level : Senior Designation : Sr. Director, Product Strategy and Operations at Station
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Insights For Selling To Braden

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Share testimonials from known people and give multiple examples of product value
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Braden is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Braden

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Braden move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Braden take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Braden

Personality Compatibility


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