Bradley Scanes

Enigma
DISC Type : idc

Performance Coach and Physiotherapist at Red Bull

United Kingdom

Overview

Bradley Scanes is a world-class human performance consultant and physiotherapist, renowned for his work in Formula 1 with Red Bull Racing. He was instrumental as the performance coach for Max Verstappen during his three consecutive World Championships. Bradley holds degrees from Loughborough University and the University of East Anglia, specializing in optimizing elite athlete performance.

Outside of his high-stakes professional life, Bradley has a keen interest in American Football, specifically the NFL. He also co-hosts the "Elite Formula PT Podcast, " where he shares insights into high performance, training principles, and injury prevention, connecting with a broader audience interested in health and fitness.

He has supported athletes to achieve a combined 7 world championships and an Olympic gold medal across F1, gymnastics, and triathlon.

Personality Overview

Hard To Convince

Fast Follower

Persuasive & Assertive

They are likely to ask many questions and look heavily for supporting proof as well as information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Peak Human Performance
His career is dedicated to holistically preparing elite athletes, including F1 champion Max Verstappen and Olympic gold medalists, for peak physical and mental output under extreme pressure.
Motorsport Physiology
Frequently discusses the unique physical demands of F1, from extreme G-forces and neck strength to the caloric expenditure of drivers during a race, which is comparable to a half marathon.
Winning Mindset
A core part of his coaching and speaking focuses on building mental resilience, focus, and the psychological edge required for athletes to consistently win at the highest level.

Media Appearances

Bradley has no verified media appearances

Work History

11-2023
Performance Coach and Physiotherapist at Red Bull
3-2022
Founder & Director at Elite Formula Physio & Training
7-2016
Director at Elite Formula Performance
1-2014
Physiotherapist at Chelmsford Physio
1-2020 - 12-2023
Human Performance Consultant at Red Bull Racing & Red Bull Technology

Education

2006 - 2009
Bachelor's Degree from Loughborough University
2014 - 2017
Master's Degree from University of East Anglia

More Information

Social Presence :

Prographics :

Exp : 11 Location : United Kingdom Job Level : Leadership Designation : Performance Coach and Physiotherapist at Red Bull
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Insights For Selling To Bradley

During A Call Or A Meeting

DO's

  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Build rapport slwly without rushing, it will come handy to handle hard questions later

DONT's

  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Avoid making offhand commitments, understand the root of their concerns first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bradley is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Bradley

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Bradley move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Bradley take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Bradley

Personality Compatibility


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