Bradley Seaforth

Editor
DISC Type : SC

Head of Operations at Atrium Underwriters Ltd

London, England, United Kingdom

Overview

Bradley Seaforth is the Head of Operations at Atrium Underwriters, where he leads multiple teams and drives digital transformation within the Lloyds and London Market. He is a graduate of The University of Kent with a first-class honours degree and also serves as Chair of the LMAs Next Gen COO Community.

Outside of his professional work in the insurance sector, Bradley is an active individual who has participated in corporate running events, such as The Standard Chartered Great City Race, representing his companys team.

He holds a leadership position beyond his company, chairing a committee focused on developing the next generation of operations leaders in the Lloyds market.

Personality Overview

Sometimes Friendly

Skeptic

Objective Thinker

They do not like taking risks at all and go for proven options in the end.  They tend to have clarity about their needs and constraints, and are unlikely to over-promise. They are thorough and always follow a systematic approach.

Topics They Care About

Insurance Operations
As Head of Operations, he manages departments like Credit Control, Underwriting Support, and Operational Excellence, overseeing the core of the business.
Digital Transformation
He is a core member of Atrium's Digital Executive Team, tasked with leading the delivery of digital-first initiatives and modernization.
Next-Gen Leadership
He chairs the LMA's Next Gen COO Community, indicating a passion for mentoring and shaping the future leaders within the insurance operations industry.

Media Appearances

Bradley has no verified media appearances

Work History

4-2023
Head of Operations at Atrium Underwriters Ltd
11-2020 - 3-2023
Senior Operations Manager at Atrium Underwriters Ltd
6-2018 - 10-2020
Operations Manager at Atrium Underwriters Ltd
11-2016 - 5-2018
Operations Analyst at Atrium Underwriters Ltd
7-2016 - 10-2016
Insurance Operations Consultant at Deloitte UK

Education

2009 - 2013
BSc Financial Economics with a Year in Industry (First class honours) from The University of Kent
2007 - 2009
A-Levels from The Sixth Form College Colchester

More Information

Social Presence :

Prographics :

Exp : 12 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Operations at Atrium Underwriters Ltd
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Insights For Selling To Bradley

During A Call Or A Meeting

DO's

  • Share whitepapers or case studies that showcase measurable results instead of just telling customer stories
  • Use a presentation with information before getting into a live product walkthrough
  • Use phrases like 'results based on data', 'measurable proof', 'X% growth' etc.

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bradley is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Bradley

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Bradley move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Bradley take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Bradley

Personality Compatibility


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