Brady Walen

Evaluator
DISC Type : dcs

VP Strategy, Innovation and Commercialization at Tilray Brands, Inc.

Portland, Oregon, United States

Overview

Brady is the VP of Strategy, Commercialization and Emerging Brands at Tilray, leveraging a long career in the beverage industry with companies like Anheuser-Busch. He is a Cicerone Certified Beer Server, and colleagues describe him as analytical, creative, and dependable, with an outstanding aptitude for developing business solutions.

Beyond his professional roles, Brady has a deep-rooted passion for the craft beer community. He has previously authored a beer blog called "The Daily Pull" and enjoys the intersection of beer and live music, as seen in his enthusiasm for brand events and festivals like SweetWaters 420 Fest.

Unique fact: He once ran a social media resource and a blog dedicated to supporting and writing about the beer community.

Personality Overview

Fast But Analytical

Thorough Evaluator

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Brand Commercialization
His career progression into VP of Strategy and Commercialization at Tilray highlights his focus on bringing new and emerging beverage brands to market.
Craft Beer Industry
His background includes managing iconic craft brands at Anheuser-Busch, being a Cicerone Certified Beer Server, and running a beer blog.
Marketing Strategy
Held multiple senior marketing and strategy director roles at both Tilray and Anheuser-Busch, focusing on brand growth and market positioning.

Media Appearances

Brady has no verified media appearances

Work History

1-2025
VP Strategy, Innovation and Commercialization at Tilray Brands, Inc.
6-2024 - 1-2025
Senior Director of Strategy, Innovation and Commercialization at Tilray Brands, Inc.
10-2023 - 6-2024
Senior Director of Marketing at Tilray Brands, Inc.
2-2023 - 9-2023
Marketing Director, Central Brands at Anheuser-Busch
10-2020 - 3-2023
General Manager Pacific Northwest at Anheuser-Busch

Education

2002 - 2004
B.S. from University of Illinois Chicago
2000 - 2002
Business from Arizona State University

More Information

Social Presence :

Prographics :

Exp : 20 Location : Portland, Oregon, United States Job Level : Senior Designation : VP Strategy, Innovation and Commercialization at Tilray Brands, Inc.
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Insights For Selling To Brady

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brady is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Brady

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Brady move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Brady take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Brady

Personality Compatibility


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