Braian Ata

Critic
DISC Type : C

Gerente Venta Directa at Grupo Corven

Buenos Aires, Buenos Aires Province, Argentina

Overview

Braian Ata is a senior automotive executive with 20 years of experience, currently serving as the Direct Sales Manager at Grupo Corven. He previously led B2B commercial strategy for Stellantis Argentinas major brands. He holds an MBA from the Pontificia Universidad Católica Argentina.

His international experience includes managing the economic performance of PSA Peugeot Citroëns stamping plant in Poissy, France.

Personality Overview

Objective Thinker

ROI Driven

Negotiator

Unless the value is proven by data, they are unlikely to value fancy features.  They like to take decisions independently and do not seek others' support often. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

B2B Fleet Sales
Leads corporate sales, managing large-scale vehicle deliveries to major clients like AySA (Water and Sanitation) and the National Directorate of Roads.
EV Fleet Adoption
He recently highlighted the delivery of the first electric vehicle to Iron Mountain Argentina's fleet, emphasizing a commitment to sustainability and innovation.
Custom Commercial Vehicles
Focuses on providing utility vehicles adapted and transformed to meet the specific operational needs of government and corporate clients.

Media Appearances

Braian has no verified media appearances

Work History

10-2024
Gerente Venta Directa at Grupo Corven
9-2019 - 10-2024
Director de Ventas Corporativas at Stellantis Latam
1-2018 - 8-2019
Director Control Gestion Marcas Peugeot, Citroen & DS at Groupe PSA
2-2013 - 11-2017
Gerente Gestion Economica Industrial at PSA Peugeot Citroën Argentina
5-2011 - 1-2013
Responsable Gestion Economica Planta Estampado at PSA Peugeot Citroën

Education

2014 - 2015
Master of Business Administration (MBA) from Pontificia Universidad Católica Argentina 'Santa María de los Buenos Aires'​
2001 - 2006
Contador Publico Nacional from Pontificia Universidad Católica Argentina 'Santa María de los Buenos Aires'​

More Information

Social Presence :

Prographics :

Exp : 14 Location : Buenos Aires, Buenos Aires Province, Argentina Job Level : N/A Designation : Gerente Venta Directa at Grupo Corven
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Insights For Selling To Braian

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Braian is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Braian

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Braian move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Braian take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Braian

Personality Compatibility


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